Events and Sales Manager

Greensboro, NC, USA|Onsite

Job Overview

Compensation

Salary

Range $60,000.00 - $85,000.00

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Employee Discounts

Professional development opportunities

Retirement Plan

flexible scheduling

Job Description

Smitty and Pearl's is an innovative, high-volume hospitality and entertainment destination located in High Point, North Carolina. This premier venue spans 45,000 square feet and uniquely integrates five distinct dining and adult gaming concepts under one roof, making it a vibrant hub for entertainment, elevated dining, craft cocktails, and unforgettable guest experiences. As a new addition to the regional hospitality and nightlife scene, Smitty and Pearl's aims to redefine what it means to enjoy social and culinary experiences through its cutting-edge facilities and dedication to superior service. The organization is committed to building an elite leadership team to guide its grand opening and ongoing growth, ensuring that their guests receive top-tier hospitality at every turn. This sets the stage for an energetic, immersive environment where innovation meets tradition in a dynamic culinary and entertainment setting.

As Smitty and Pearl's prepares for its grand opening, the company is seeking an energetic and relationship-driven Event Sales Manager to help build its private events and catering business from the ground up. This role is perfect for someone passionate about hospitality with a flair for sales and a keen ability to build lasting relationships. The Event Sales Manager will be instrumental in generating private event revenue by guiding potential clients from their first inquiry all the way through booking, while also collaborating closely with the operations team to ensure each event is flawlessly executed. The role is focused not only on securing business but also on delivering an exceptional planning experience for every guest, managing everything from venue tours to contract negotiations with a meticulous attention to detail. This position demands a high level of organization, customer service excellence, and a proactive approach to sales and marketing. The ideal candidate will have experience in hospitality, restaurant, event sales, or related fields, along with outstanding communication skills and the ability to thrive in a fast-paced, evolving environment.

Beyond just sales, the Event Sales Manager will develop new business through networking and relationship-building efforts involving local businesses, hotels, wedding planners, schools, nonprofits, and community organizations. They will act as the ambassador for Smitty and Pearl's, representing the venue at networking events and supporting marketing campaigns designed to elevate the venue’s presence throughout the Piedmont Triad region. This role offers significant opportunity for professional growth within a rapidly expanding hospitality organization and the chance to contribute to one of High Point’s premier entertainment destinations. If you are driven to create memorable event experiences and want to make a lasting impact in an innovative environment, Smitty and Pearl's invites you to join their team and help shape an exciting future.

Job Requirements

High school diploma or equivalent
Minimum of 2 years experience in event sales or hospitality sales
Proven sales track record
Excellent interpersonal and communication skills
Strong organizational and multitasking abilities
Proficient in Microsoft Office and event management software
Ability to work flexible hours including evenings, weekends, and holidays
Valid driver’s license

Job Qualifications

Hospitality, restaurant, catering, hotel, or event sales experience preferred
Proven ability to build relationships and close sales
Outstanding communication and customer service skills
Highly organized with exceptional attention to detail
Ability to manage multiple clients and deadlines simultaneously
Comfortable discussing pricing, contracts, deposits, and event logistics
Strong computer skills, including Microsoft Office and event management software
Flexible schedule, including some evenings, weekends, and holidays as business demands

Job Duties

Generate new business through proactive sales and networking
Respond quickly and professionally to all event inquiries
Manage leads from phone calls, emails, website inquiries, referrals, walk-ins, and community contacts
Develop relationships with local businesses, hotels, wedding planners, schools, nonprofits, and community organizations
Identify opportunities for corporate events, weddings, rehearsal dinners, holiday parties, catering, celebrations, and private dining
Build repeat business through exceptional service and follow-up
Conduct venue tours and planning consultations
Learn each guest's vision, budget, guest count, and event goals
Present event spaces, menus, beverage packages, and pricing options
Create customized proposals that exceed guest expectations
Serve as the primary point of contact throughout the booking process
Prepare proposals, contracts, banquet event orders (BEOs), and event timelines
Collect deposits and signed agreements
Maintain accurate event documentation as details evolve
Communicate all event information to culinary, bar, banquet, and management teams
Ensure a seamless transition from sales to event execution
Meet or exceed monthly event sales goals
Track inquiries, bookings, conversion rates, booked revenue, and repeat business
Recommend premium menu selections, beverage packages, and event enhancements to maximize guest experience and profitability
Maintain an organized sales pipeline with consistent follow-up
Partner with the marketing team to promote private dining, catering, and seasonal event packages
Represent Smitty and Pearl's at networking events and within the local community
Support email campaigns, social media promotions, and local outreach initiatives
Help increase awareness of our event offerings throughout the Piedmont Triad