Events and Partner Marketing Manager

Okendo is a leading provider of customer review and user-generated content solutions designed to help eCommerce brands build trust and drive sales. Positioned as a key player in the dynamic eCommerce ecosystem, Okendo empowers businesses by delivering tools that effectively capture and showcase authentic customer feedback. Their comprehensive platform integrates seamlessly with major eCommerce platforms including Shopify, making them a vital partner for brands looking to enhance customer engagement and optimize their marketing strategies.

As a technology-driven company, Okendo focuses on fostering authentic connections between brands and their customers through impactful events and collaborative marketing initiatives. They are committed to innovation, excellence, and enabling their clients to make data-driven decisions that amplify their market presence.

The Events and Partner Marketing Manager position at Okendo is a full-time remote role dedicated to managing and elevating Okendo's event marketing efforts and partner collaborations, particularly within the Shopify ecosystem. This role offers a unique opportunity to own and oversee Okendo's comprehensive events calendar, which includes trade shows, webinars, and various activations that connect the brand with current and prospective customers.

In this role, the manager will be responsible for the end-to-end logistics of Okendo's event program, ensuring each event is executed flawlessly and contributes to lead generation and brand awareness goals. This includes supervising the planning, coordination, and execution stages of trade shows, webinars, and other activations.

The position demands excellent project management skills and a strategic mindset to prioritize and manage multiple events simultaneously. Leading Okendo's webinar programs, the Events and Partner Marketing Manager will coordinate all aspects from concept to execution and follow-up, ensuring maximum engagement and impact. Post-event responsibilities include comprehensive reporting and analysis to evaluate event performance and optimize future initiatives.

A critical aspect of this role is managing co-marketing relationships with Shopify partners. This involves orchestrating joint events and managing newsletter contributions to leverage combined marketing efforts and strengthen partnerships. The manager will act as a liaison between Okendo and its Shopify partners, fostering collaborative marketing opportunities and aligning strategies to drive mutual business growth.

Exceptional proficiency with marketing and project management tools is essential. Specifically, strong experience with HubSpot for list management and reporting dashboards is required to monitor event outcomes and contribute valuable insights to the marketing team. Familiarity with project management platforms such as Asana will be crucial to maintain a well-organized workflow and timelines across multiple projects.

Analytical skills and the ability to connect event performance to overall sales pipeline targets are key components of success in this position. The candidate will be expected to measure ROI for events and market campaigns, adjusting strategies accordingly to maximize the impact of marketing spend.

Overall, this role is ideal for a professional with a proven track record in marketing event management and partner marketing within the eCommerce or tech industry, who thrives in a remote, collaborative environment. Okendo values innovation, agility, and commitment to excellence, looking for an Events and Partner Marketing Manager who can contribute to their continued growth and success.