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Events & Campaign Marketing Manager

Job Overview

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Compensation

Salary
Range $92,300.00 - $153,900.00
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Benefits

competitive salary
Bonus/incentive plans
Flexible time-off policies
Comprehensive Healthcare
401(k) retirement plans with company match
Professional Development
Inclusive parental leave policies
fertility coverage
Adoption assistance
Pet insurance
Employee Discounts

Job Description

Cox Automotive is a leading company specializing in automotive services and products that help connect car buyers and sellers, ease the automotive shopping experience, and support automotive businesses with cutting-edge technology and innovative marketing solutions. As a subsidiary of Cox Enterprises, Cox Automotive combines a comprehensive portfolio of brands and services aimed at simplifying the automotive lifecycle. Known for its commitment to excellence, innovation, and customer-centric values, Cox Automotive operates on a national and international scale, supporting thousands of clients and partners across the automotive industry.

The position available is for a Manager, Industry Events & Trade Shows, a critical leadership role responsible for crafting and executing strategic initiatives related to Cox Automotive's participation in key industry events and trade shows. This position is remote or work-from-home, with residency required within the Central or Eastern Time Zones. Candidates near the Atlanta office may work a hybrid schedule. The role commands a competitive salary ranging from $92,300 to $153,900 annually, with potential eligibility for performance-related incentives.

In this role, the Manager will oversee the entire lifecycle of industry events and trade shows, from strategy development to post-event analysis. The primary objective is to maximize event investment returns by promoting client engagement, enhancing lead generation efforts, increasing brand visibility, and reinforcing market leadership. The individual will collaborate with various cross-functional teams and key stakeholders to ensure seamless execution of event plans aligned with organizational goals. Duties encompass sponsorship strategy and negotiation, vendor and partner management, budget oversight, event operations, project management, and comprehensive post-event reporting including ROI measurement.

The ideal candidate is a strategic thinker and results-driven leader with excellent relationship-building capabilities, strong analytical skills, and effective communication prowess. They should be adept at influencing a diverse range of stakeholders, driving operational excellence, and managing multiple urgent projects within a dynamic, fast-paced environment. Experience in trade shows, exhibit management, and the automotive sector is highly desirable.

Key responsibilities include leading the development and implementation of event strategies that reflect business priorities and growth initiatives, providing expert advice on sponsorship and audience engagement tactics, and coordinating with business leaders to ensure messaging and event goals are aligned. The role also involves negotiating sponsorship agreements, managing vendor relationships, and overseeing logistical elements to guarantee an exceptional experience for attendees and clients alike.

Operational excellence is emphasized through stringent budget management, timeline supervision, and ongoing process improvements to optimize efficiency and event impact. The manager will analyze event outcomes, deliver actionable recommendations for program enhancement, and maintain robust partnerships with internal teams and external organizations such as industry associations, event organizers, and marketing agencies.

This dynamic role offers a unique opportunity to be part of a highly respected company where innovation, collaboration, and a client-focused approach drive success. Employees benefit from an inclusive, supportive work culture, with a comprehensive suite of benefits including flexible work schedules, health coverage, retirement plans, and professional development opportunities. Travel requirements for this role include up to 25 percent, involving occasional overnight and weekend events.

Joining Cox Automotive means becoming part of a forward-thinking team that values diversity, inclusion, and employee well-being, all while playing a pivotal role in shaping the future of automotive events and marketing strategies.

Job Requirements

  • Bachelor's degree in related discipline and 6 years of progressive experience in marketing, event management, trade shows, sponsorships, or related industries with experience in trade show management
  • demonstrated success operating in fast-paced, highly collaborative, and deadline-driven environments while managing multiple priorities simultaneously
  • proven ability to build relationships, collaborate effectively, and influence stakeholders across all levels of the organization
  • strong business acumen with the ability to evaluate, develop, and optimize processes that enhance operational efficiency and business outcomes
  • customer-focused mindset with strong understanding of audience needs and ability to translate insights into impactful event strategies
  • experience successfully navigating change and delivering results in dynamic, evolving organizational environments
  • exceptional project management, organizational, and execution skills with strong attention to detail and a results-oriented approach
  • outstanding interpersonal, communication, and relationship-building skills with the ability to work effectively across cross-functional teams
  • demonstrated ability to exercise sound judgment, problem-solving, and decision-making skills while managing complex initiatives and deadlines
  • ability to perform essential functions of the role and meet business requirements in a professional and timely manner
  • willingness and ability to travel up to 25% including occasional overnight and weekend travel in support of industry events and trade shows

Job Qualifications

  • Bachelor's degree in related discipline and 6 years of progressive experience in marketing, event management, trade shows, sponsorships, or related industries with experience in trade show management
  • master's degree with 4 years experience or Ph.D. with 1 year experience or 10 years of experience in a related field
  • demonstrated success operating in fast-paced, highly collaborative, and deadline-driven environments while managing multiple priorities simultaneously
  • proven ability to build relationships, collaborate effectively, and influence stakeholders across all levels of the organization
  • strong business acumen with the ability to evaluate, develop, and optimize processes that enhance operational efficiency and business outcomes
  • customer-focused mindset with strong understanding of audience needs and ability to translate insights into impactful event strategies
  • experience successfully navigating change and delivering results in dynamic, evolving organizational environments
  • exceptional project management, organizational, and execution skills with strong attention to detail and a results-oriented approach
  • outstanding interpersonal, communication, and relationship-building skills with the ability to work effectively across cross-functional teams
  • demonstrated ability to exercise sound judgment, problem-solving, and decision-making skills while managing complex initiatives and deadlines
  • ability to perform essential functions of the role and meet business requirements in a professional and timely manner
  • willingness and ability to travel up to 25% including occasional overnight and weekend travel in support of industry events and trade shows
  • preferred degree in Business, Marketing, Advertising, Communications, or a related field
  • preferred automotive industry experience

Job Duties

  • Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives
  • provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches
  • partner with business leaders and key stakeholders to align messaging, target audiences, and event objectives
  • leverage data, industry insights, and performance metrics to guide sponsorship and industry event participation decisions
  • lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes
  • negotiate sponsorship agreements and manage relationships with event organizers, vendors, and external partners
  • oversee all event logistics, production elements, registrations, and deliverables to ensure seamless attendee and client experience
  • manage event budgets, contracts, invoices, and financial reporting, ensuring effective stewardship of company resources
  • oversee project timelines, deliverables, and execution plans to ensure events are delivered on time and within budget
  • drive continuous improvement initiatives and operational best practices to enhance efficiency, scalability, and event effectiveness
  • adapt processes and execution strategies to meet evolving business needs and organizational priorities
  • develop and deliver post-event reporting, including performance analysis, ROI measurement, and actionable recommendations
  • monitor event outcomes and key success metrics to identify opportunities for optimization and future investment decisions
  • translate event data and insights into strategic recommendations that improve program performance and business impact
  • build and maintain strong relationships with internal stakeholders, including sales, marketing, and product teams, to ensure alignment and successful event execution
  • cultivate productive partnerships with industry associations, event organizers, publishers, agencies, and vendors
  • influence cross-functional teams and stakeholders to drive collaboration, accountability, and achievement of shared objectives
  • lead through influence, fostering a collaborative and results-oriented environment across internal and external partners

Job Criteria

Experience

Mid Level (3-7 years)


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