Events & Activations Manager

This job opportunity is with a fast-growing consumer brand located in Phoenix, AZ, that specializes in experiential marketing. The company is known for creating immersive brand experiences that resonate with diverse audiences across the United States. With a strong emphasis on in-person activations such as pop-ups and trade shows, the company aims to connect consumers directly to the brand's essence through compelling events. The establishment operates within the marketing and retail sectors, focusing heavily on dynamic brand engagement and community involvement. They are searching for an Events & Activations Manager to join their hybrid work environment, which requires four days a week in the office in Phoenix, ensuring a collaborative team dynamic while offering some flexibility. The salary range for this position is competitive, starting from $90,000 to $95,000 base pay, with potential to increase to approximately $100,000 for the right candidate. This reflects the high level of responsibility and impact expected from the role.

The Events & Activations Manager position is an exciting and pivotal role that involves full ownership of planning and executing experiential marketing events. This is not a corporate events or wedding planning position; rather, it is for an individual passionate about brand activations that include pop-ups, trade shows, and other consumer-focused experiences typically ranging from 25 to 500 attendees. The successful candidate will come equipped with at least four years of experience managing such brand experiences end-to-end, which includes concept development, logistical coordination, vendor management, and on-site event execution.

In this role, the manager acts as a central coordinator or "air traffic controller," collaborating closely with internal teams such as marketing, finance, retail, and social media, as well as managing relationships with external vendors including venues, production companies, and manufacturers — sometimes overseas. They will be responsible for detailed project management using platforms like Asana, ensuring every component of each event is harmonized and executed flawlessly. Duties range from overseeing booth build-outs, securing permits, managing event budgets between $2,000 and $20,000, to ensuring smooth on-site event operations.

The position offers a unique opportunity to make a visible impact on brand growth and customer engagement. Given the direct involvement with high-profile activations and the ability to influence the brand's presence nationwide, the role is suited for a highly organized, resourceful, and proactive professional adept at juggling multiple complex projects simultaneously. The manager will also support event promotion activities, including email and SMS marketing initiatives, further amplifying the reach of each event.

Candidates with additional experience in trade shows, 3D spatial event design, working with overseas manufacturers, or multi-location retail activations will find themselves particularly well-positioned for success in this role. The company values leadership presence and the ability to drive projects while maintaining calm under pressure to ensure flawless event execution. This role will give the successful applicant a chance to shape the real-world presence of a dynamic and growing brand while collaborating closely with leadership and across functions to scale brand activations nationally.