Event Sales Manager | Buffalo Bills Highmark Stadium

Buffalo, NY, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $51,200.00 - $73,200.00

Work Schedule

Flexible

Weekend Shifts

Night Shifts

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Life insurance

Disability insurance

Paid vacation

401k plan

Job Description

Legends Global is a world-leading organization known for partnering with the world's greatest live events, venues, and brands. With a presence in 450 venues across the globe, Legends Global hosts over 20,000 events annually, entertaining 165 million guests every year. The company offers a comprehensive suite of premium services including feasibility studies, consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content and booking for world-class live events and venues. The Legends Global culture fosters respect, ambitious thinking, collaboration, and bold action, creating an inclusive workplace where employees can be authentic, make meaningful impact, and advance their careers. Committed to delivering excellence, Legends Global operates under a unified team approach, ensuring every success is a collective achievement.

Legends Global is currently seeking an Event Sales Manager to join their dynamic team at the upcoming New Highmark Stadium in Buffalo, New York. Scheduled to open for the 2026 NFL season, the New Highmark Stadium is set to be the new home of the Buffalo Bills and represents the largest construction project in Western New York's history. This state-of-the-art stadium will feature cutting-edge technology designed to enhance the fan experience and offer patrons an unforgettable environment for entertainment and live events.

As an Event Sales Manager, you will play a critical role in driving revenue for private events through a variety of sales channels, leveraging both your personal network and incoming leads. You will collaborate closely with the food and beverage team to ensure smooth transition from event sales to successful execution. This role is perfect for someone passionate about live stadium events and eager to thrive in a fast-paced, team-oriented setting. Not only will you be instrumental in securing new business, but you'll also strengthen relationships with existing clients to generate repeat business and build long-term partnerships within the event planning and production communities. The position requires excellent communication skills, professional customer service, and the ability to work independently and manage multiple projects simultaneously.

You will be responsible for exceeding monthly and yearly revenue goals, proactively seeking new business opportunities through sales calls, presentations, local trade shows, and networking. Additionally, you will be tasked with providing insightful feedback to the food and beverage team, facilitating event planning to meet operational expectations, and preparing detailed sales reports for management review. This role demands flexibility, as you will work extended hours including late nights, weekends, holidays, and during all major stadium events. Physical demands include the ability to stand or walk up to 10 hours per shift and the capability to lift and maneuver up to 25 pounds.

The Event Sales Manager position offers a competitive salary starting at $65,000 plus commission and bonus opportunities, with a generous benefits package including medical, dental, vision, life and disability insurance, paid vacation, and participation in a 401k plan. This is an exciting opportunity to be part of a groundbreaking venue and a winning organization where every team member’s contribution is valued. If you thrive in high-energy, collaborative environments and are motivated to drive success in the live events and sports entertainment industry, we encourage you to apply and join Legends Global at the forefront of innovation in venue and event management.

Job Requirements

Bachelor's degree in related area of study preferred
2-3 years related experience in sports, attractions, or hotel industry preferred
Excellent interpersonal, verbal and written communication skills
Proficient in Microsoft Office and Adobe
Ability to manage high level of detail across multiple projects
Ability to work independently and manage time effectively
Ability to balance internal priorities with client expectations
Resourceful, innovative and forward-thinking with entrepreneurial spirit
Expertise in financial analysis, planning, budgeting and marketing
Knowledge of local/regional markets, venue operations and special events industries
Ability to work in fast-paced environment and multitask
Ability to evaluate risks and liabilities of special events and venue rentals
Ability to negotiate with clients within guidelines
Excellent personal standards of conduct and professionalism
Process-oriented, highly organized, fast and accurate
Advanced computer skills including spreadsheets, databases and word processing
Experience in union work environment preferred
Sufficient mobility for reaching, bending, stooping, wiping, pushing and pulling for extended periods
Specific vision abilities including close vision and ability to adjust focus
Flexibility to work extended hours including late nights, weekends and holidays
Ability to lift, push and pull approximately 25lbs
Ability to stand and/or walk up to 10 hours while navigating ramps, stairs and elevators

Job Qualifications

Bachelor's degree in related field preferred
2-3 years' experience in sports, attractions, or hotel industry preferred
Excellent interpersonal skills
Effective verbal and written communication abilities
Proficient in Microsoft Office and Adobe
Strong multitasking and project management skills
Ability to work independently
Entrepreneurial mindset with innovative thinking
Financial analysis and budgeting expertise
Knowledge of venue operations and special events industries
Effective risk evaluation skills
Strong negotiation skills
High personal standards of professionalism
Organized and process-oriented work habits
Advanced computer proficiency
Experience in a unionized environment preferred
Physical ability to perform job tasks
Flexibility in work schedule
Ability to work well under pressure and meet deadlines

Job Duties

Exceed monthly and yearly revenue targets set forth by Director
Build relationships to provide repeat business
Proactively create opportunities for new business with existing customers
Provide superior and professional customer service to clients
Perform some responsibilities on day of events, including entertaining clients and fulfilling large group commitments
Communicate regularly with food and beverage team and provide updates on market trends or needs for sales offerings
Participate as needed in planning of event with F&B team to ensure sale meets operation expectations
Provide event client feedback to food and beverage team after events
Maintain the required number of outbound sales calls set by Director
Research, analyze, and develop special event profit generating opportunities
Proactively solicit new business by making sales calls and presentations, attending local trade shows, and engaging in other client prospecting
Create leads and develop long-term relationships in the event planning, production, and promotion communities and with other relevant companies, organizations, and groups
Prepare and provide required reports to the Director of Sales including special event revenue reports, profit and loss statements, sales recaps, and departmental projections
Obtain feedback from clients following each special event to determine and analyze client satisfaction, Organizational performance, and event-related risks and liabilities
Perform other related duties, tasks, and responsibilities as required
Must have sufficient mobility to perform tasks including constant reaching, bending, stooping, wiping, pushing, and pulling for extended periods of time
Must be flexible to work extended hours due to business requirements including late nights, weekends and holidays including all games and major stadium events
Must have the ability to lift, push, pull approximately 25lbs
Must be able to stand and/or walk for up to 10 hours during a single shift, while navigating ramps, stairs and elevators
Practice safe work habits and complete company and venue safety and general compliance training
Adhere to the Legends Global and venue company policies
Other duties as assigned by management