Event Sales Manager | Buffalo Bills Highmark Stadium

Buffalo, NY, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Exact $65,000.00

Work Schedule

Flexible

Day Shifts

Weekend Shifts

Night Shifts

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Life insurance

Disability insurance

Paid vacation

401k plan

Job Description

Legends Global is a premier partner to the world's greatest live events, venues, and brands, providing an integrated suite of premium services including sales, partnerships, hospitality, venue management, and booking of world-class events. With a network spanning 450 venues worldwide and hosting over 20,000 events that entertain 165 million guests annually, Legends Global is committed to excellence through its expertise and execution. Their culture thrives on respect, ambitious thinking, collaboration, and bold action, fostering an inclusive workplace where individuals can be authentic, make an impact, and grow their careers. At Legends Global, the team understands that winning is a collective effort achieved through unity and dedication.

The New Highmark Stadium, opening in the 2026 NFL season in Buffalo, NY, will be the new home of the Buffalo Bills and represents the largest construction project in Western New York's history. This cutting-edge stadium will feature state-of-the-art technology designed to enhance the fan experience, combining a rich legacy with modern innovation. The stadium will offer a vibrant, fast-paced, and team-oriented environment where passion for live events meets professionalism.

As an Event Sales Manager at New Highmark Stadium, you will play a pivotal role in driving private event revenue through sales generated from multiple outreach channels, including your own network and incoming leads. Your efforts will directly contribute to achieving and surpassing monthly and yearly revenue targets set by the Director. This role requires building and nurturing relationships with clients to encourage repeat business and proactively generating new opportunities within the event planning, production, and promotion communities. Effective communication and collaboration with the food and beverage team are vital to ensuring a seamless transition from sale to execution, enhancing client satisfaction and operational success.

In this dynamic position, you will provide superior customer service, entertain clients during events, and manage large group commitments hands-on. Your responsibilities will also involve staying ahead of market trends, analyzing special event profit opportunities, and participating in event planning to align operational expectations. The role requires strong organizational skills to juggle multiple projects while maintaining attention to detail and managing risks and liabilities effectively. You will prepare comprehensive reports and client feedback for continuous improvement.

The position demands physical stamina, including the ability to stand or walk for long hours and perform tasks requiring physical mobility such as reaching, bending, lifting, and pushing up to 25 pounds. Flexibility to work extended hours, including late nights, weekends, holidays, and all stadium events, is essential. Overall, this is an exciting opportunity to be part of a landmark arena's opening and to contribute directly to its event sales success in a collaborative, high-energy workplace. The compensation includes a competitive salary of $65,000 plus commission and bonuses, alongside a generous benefits package featuring medical, dental, vision, life and disability insurance, paid vacation, and a 401k plan.

Job Requirements

Bachelor’s degree in related field preferred
2-3 years experience in sports, attractions or hotel industry preferred
excellent communication skills
proficiency in Microsoft Office and Adobe
ability to manage multiple projects simultaneously
ability to work independently
strong organizational and time management skills
knowledge of financial analysis, budgeting and marketing
ability to negotiate effectively
ability to evaluate event risks and liabilities
flexibility to work extended hours including nights, weekends and holidays
physical ability to lift up to 25 pounds and stand/walk up to 10 hours
sufficient mobility for physical tasks
experience working in union environment preferred

Job Qualifications

Bachelor’s degree in a related area of study preferred
2-3 years’ related experience in sports, attractions, or hotel industry preferred
excellent interpersonal, verbal and written communication skills
proficient in Microsoft Office and Adobe
able to simultaneously manage a high level of detail across multiple projects
able to work independently and manage time effectively
able to balance internal priorities with client expectations
resourceful, innovative and forward-thinking with an entrepreneurial spirit
expertise in financial analysis and planning, budgeting, and marketing
working knowledge of local/regional markets, venue operations, and special events industries
ability to work in a fast-paced environment and manage multiple tasks simultaneously
ability to effectively evaluate risks and liabilities of special events and venue rentals
adept at negotiating with clients within guidelines
excellent self-accountability and professionalism
process-oriented, highly organized, works well under pressure and meets deadlines
advanced computer skills including spreadsheet, database, and word processing programs
experience in a union work environment preferred
must have sufficient mobility for physical tasks
specific vision abilities including close vision and focus adjustment
must be flexible to work extended hours including late nights, weekends and holidays including all stadium events
must be able to stand and/or walk for up to 10 hours during a shift while navigating ramps, stairs and elevators

Job Duties

Exceed monthly and yearly revenue targets set forth by Director
Build relationships to provide repeat business
Proactively create opportunities for new business with existing customers
Provide superior and professional customer service to clients
Perform some responsibilities on day of events, including entertaining clients and fulfilling large group commitments
Communicate regularly with food & beverage team and provide updates on market trends or needs for sales offerings
Participate as needed in planning of event with F&B team to ensure sale meets operation expectations
Provide event client feedback to food & beverage team after events
Maintain the required number of outbound sales calls set by Director
Research, analyze, and develop special event profit generating opportunities
Proactively solicit new business by making sales calls and presentations, attending local trade shows, and engaging in client prospecting
Create leads and develop long-term relationships in the event planning, production, and promotion communities
Prepare and provide required reports to the Director of Sales including special event revenue reports, profit and loss statements, sales recaps, and departmental projections
Obtain feedback from clients following each special event to determine and analyze client satisfaction, organizational performance, and event-related risks and liabilities
Perform other related duties, tasks, and responsibilities as required