Event Sales Coordinator, Hotel Services - Gaylord Opryland

Encore is a leading global provider of event technology and production services that aims to create memorable experiences for every occasion. The company specializes in supplying cutting-edge audio visual, event staging, and production solutions tailored to meet the needs of a variety of clients ranging from corporate events to large-scale live performances. With a solid reputation in the industry for innovation and customer service excellence, Encore has established itself as a trusted partner for venues, event organizers, and businesses worldwide. The company’s focus on technology and collaboration enables it to deliver seamless events that engage audiences and support clients’ goals effectively.

The role of Sales Coordinator at Encore is an essential position within the Event Technology team, primarily dedicated to facilitating sales and coordination for events, particularly focusing on those with revenue under $5,000. This position is responsible for supporting the sales efforts by managing equipment and service sales for a range of event sizes. A key part of the Sales Coordinator’s duties involves completing sales order entries accurately and promptly along with other related sales administration tasks. The role also includes providing general support in sales operations such as opportunity management, lead distribution, customer follow-up, and maintaining current and accurate information within the company’s Customer Relationship Management (CRM) system.

Reporting directly to the Regional Sales Director of Customer Support, the Sales Coordinator is integral in ensuring that smaller events such as banquet orders, exhibitors, affiliate businesses, and co-located events are successfully sold and managed from initial inquiry through order completion. The position requires interacting with customers using various channels including phone, online chat, and email to address their requests and facilitate sales. By leveraging Encore’s specialized tools, technology, and resources, the Sales Coordinator aims to maximize revenue and follow the company’s profit guidelines for all assigned business.

This job demands strong communication skills as well as a technical aptitude, with an emphasis on responsiveness and professionalism. Candidates must be capable of efficiently handling leads, directing appropriate sales channels such as the company’s EventNow eCommerce platform, and collaborating closely with venue leadership teams to ensure smooth information exchange. The Sales Coordinator role operates within a dynamic and sometimes fast-paced office environment, with working hours that can be irregular and may include evenings, weekends, holidays, and on-call duties. The compensation for this role ranges from $17.21 to $22.37 per hour depending on experience, location, and qualifications. Encore also offers a comprehensive benefits package and is dedicated to fostering an inclusive workplace culture where diversity is celebrated and respected.