Event Marketing Manager - B2C

Philadelphia, PA, USA|

Job Overview

Benefits

401k

Paid Time Off

vehicle allowance

Job Description

This company is a well-established exterior home improvement business that has been serving the Greater Philadelphia area for over 75 years. Known for its commitment to quality and customer satisfaction, the company is an authorized dealer of a wide selection of top-rated brands in the home improvement industry. The business holds an A plus rating from the Better Business Bureau, reflecting its dedication to ethical business practices and high standards of service. With a legacy spanning more than seven decades, the firm has built a strong reputation among homeowners seeking reliable and effective exterior improvements for their properties. The company offers a range of services and products designed to enhance the value, appearance, and function of residential exteriors, making it a trusted name in the local market.

The position being offered is a leadership role focused on building out, leading, and scaling the face-to-face marketing department. This role involves recruiting, hiring, and training event staff to ensure the team is well-equipped to meet lead generation goals. The successful candidate will oversee the management of event logistics including setup, teardown, scheduling, and inventory control. They will be responsible for tracking event performance and continuously optimizing outcomes to maximize lead generation and sales opportunities. Collaboration is key in this role, as the candidate will work closely with vendors, service providers, sales leadership, and the marketing team to ensure a seamless and positive experience for all parties involved. This position also includes continuous in-the-field training with event staff to maintain high performance standards and operational excellence. The role offers a competitive salary with monthly bonus potential, as well as benefits including a 401K with match, paid time off, and a vehicle allowance, providing a comprehensive compensation package for the right candidate.

Job Requirements

2+ years of leadership, field management, or team management experience
experience in face-to-face sales or marketing environment
strong recruiting skills
strong coaching skills
strong accountability skills
strong organizational skills
experience in home show, retail marketing, or canvassing leadership preferred

Job Qualifications

2+ years of leadership experience within a B2C, face-to-face sales, or marketing environment
strong recruiting, coaching, accountability, and organizational skills
experience leading events, home shows, retail marketing, or canvassing within the home improvement industry preferred

Job Duties

Build out, lead, and scale the face-to-face marketing department
recruit, hire, and train event staff
research and register for events to reach lead generation goals
manage event logistics including setup, teardown, scheduling, and inventory
track performance and continuously optimize event outcomes
collaborate closely with vendors and service providers to guarantee a positive experience
provide continuous in the field training with event staff
oversee all operations and ensure events run smoothly including troubleshooting
partner with sales leadership to align on lead feedback and outcomes
collaborate with marketing team to provide feedback on promotional materials and strategies