Event Coordinator - Midwest Region

Varsity Spirit, a division of Varsity Brands, has been an influential leader in the spirit industry for over 50 years. This company specializes in cheerleading, dance teams, performing arts, and yearbook industries, making it a premier source for equipment, apparel, educational camps, clinics, competitions, and innovative yearbook services. With a workforce of more than 5,000 dedicated employees, Varsity Spirit is committed to nurturing school spirit and positively impacting the social, emotional, and physical development of young participants. Its culture is deeply rooted in safety, entertainment, and traditional school leadership values.

The company operates with a zero tolerance policy for abuse and misconduct, ensuring a safe environment for athletes and participants by adhering strictly to local laws and reporting requirements. Their extensive safety protocols and ongoing commitment place emphasis on creating a supportive, secure, and inclusive atmosphere. Varsity Spirit thrives on innovation and excellence, impacting more than a million athletes and students annually while fostering a sense of community and pride in schools across the nation.

The role of Event Coordinator is a full-time, exempt position located in Louisville, Kentucky, with a hybrid work schedule that includes in-office days from Monday to Thursday and remote work on Fridays, supplemented by necessary travel. This position demands a proactive individual who is analytical, organized, detail-oriented, and process-driven. The Event Coordinator reports directly to the Operational Excellence Supervisor of Events Operations and plays a critical role in planning, coordinating, and executing memorable events that meet Varsity Spirit’s high standards for safety, efficiency, customer satisfaction, and profitability.

In this role, the Event Coordinator will manage budgets, negotiate vendor pricing, ensure operational alignment with cross-functional teams, and oversee event logistics including venue coordination, staffing, production, and safety compliance. They will serve as the onsite Event Director for assigned events, managing teams ranging from 20 to 40 staff members and working closely with venue personnel and internal stakeholders. The role entails significant travel, especially during the event season from October through May, and requires availability for 2-3 weekends per month.

The successful candidate will bring strong leadership abilities, excellent communication skills, proficiency in Microsoft Excel and other Office applications, and familiarity with platforms such as Salesforce, UKG, Workday, and Social Tables. With at least three years of experience in events and a Bachelor’s degree in business or a related field, this individual will be instrumental in driving event excellence. This position involves both office and physical work elements, including long periods of standing and walking at events, as well as handling equipment weighing 30 pounds or more.

Varsity Brands fosters a culture built on values like service, passion, integrity, respect, innovation, and transparency, aiming for every student’s success and educator’s impact. By joining Varsity Spirit, the Event Coordinator becomes part of a collaborative team dedicated to elevating the spirit experience across the country, making a tangible difference in the sporting and spirit industry.