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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $120,830.00 - $181,246.00
Work Schedule
Standard Hours
Flexible
Benefits
Family care leave
Life insurance
Disability insurance
Wellbeing initiatives
Colleague discount
Bonus scheme
hybrid work model
Job Description
The LEGO Group is a globally recognized toy manufacturer known for its iconic interlocking plastic bricks that inspire creativity, learning, and play among children and adults worldwide. Established in Denmark, the company has grown into one of the most beloved and trusted brands in the world, championing innovation, quality, and a strong commitment to child development and wellbeing. The LEGO Group is widely admired for fostering a dynamic, inclusive, and diverse workplace culture where employees are supported to thrive both professionally and personally. Their mission is to "inspire and develop the builders of tomorrow," reflecting their focus on nurturing creativity,... Show More
Job Requirements
- Education level not explicitly stated
- Relevant experience in PR, events, partnerships, or integrated marketing
- Experience working with agencies and managing media relations
- Ability to plan and execute events and brand activations
- Skills in budget management and evaluation
- Ability to collaborate cross-functionally
- Strong communication and presentation skills
- Familiarity with influencer marketing and retail environments
Job Qualifications
- Demonstrated ability in PR, events, partnerships, or integrated marketing preferably in retail, lifestyle, FMCG, or consumer brands
- Strong understanding of the retail environment and omnichannel marketing
- Proven track record in managing agencies, media, and partners
- Experience in delivering high-impact events and brand activations
- Strong commercial savvy with the ability to translate brand initiatives into measurable business outcomes
- Understanding of influencer marketing from an earned media perspective
- Strong presentation skills with the ability to bring to life creative concepts for internal partners
- Strong collaborator able to work across various functions and external partners
- Good understanding of budget management for campaign and agency planning
Job Duties
- Help drive the strategy and activation of key campaigns across the LEGO brand calendar in the US market
- Develop strong and effective PR communication plans including innovative ideas at affordable cost for various activations such as consumer events, product launches, cultural occasions
- Lead event planning and creative closely linked to the aligned brand activation calendar to improve consumer sales and PR
- Help manage external PR and activation agencies, and implement PR plans including press releases, story pitching, media kits in joint collaboration with the agency
- Build strong relations with mainstream media, influencers across different passion points and other key external partners
- Help integrate earned media plans within an OESP mix, working with other channels and our brand team
- Manage budgets and run evaluation reviews on each project
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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