Divisional Marketing Coordinator

Schell Brothers is a renowned homebuilding company dedicated to creating exceptional homes and communities while delivering an extraordinary home buying experience. The company prides itself on fostering happiness, positivity, and collaboration among its employees, which translates into high-quality service for its homeowners. Recognized as the "Builder of the Year" by Pro Builder, Schell Brothers has achieved the highest distinction awarded to builders in North America. Furthermore, the company holds the esteemed "Great Place to Work" certification across its divisions, showcasing its strong organizational culture and commitment to employee satisfaction. Schell Brothers operates various divisions, including the Boise Division, which is currently seeking an experienced and energetic Division Marketing Coordinator to join their team.

The Division Marketing Coordinator role at Schell Brothers Boise Division is a dynamic and multifaceted position central to the division's marketing efforts. This role involves building and executing marketing strategies aimed at enhancing community awareness, increasing brand engagement, and supporting sales objectives. The coordinator will work closely with the Vice President of Marketing, corporate marketing partners, and the Divisional President to effectively bring the brand to life within the local market. This position offers a balanced mix of creative production, community engagement, and event coordination, making it an ideal opportunity for someone who thrives in a collaborative and fast-paced environment.

The responsibilities of the Division Marketing Coordinator include content creation, particularly focusing on capturing high-quality photos and videos of homes, communities, amenities, and events. They will produce and manage video content tailored for social media channels, company websites, and various marketing campaigns. Managing digital tools such as Matterport virtual tours is also a key aspect of this role. The candidate will ensure all visual content aligns with brand standards and storytelling approaches while creating signage for communities and events. Email marketing duties will be performed in collaboration with the corporate marketing team.

Managing local social media platforms is a vital part of the job, involving posting content, monitoring interactions, and responding to comments and messages authentically. Building and maintaining productive relationships with homeowners, prospects, community members, partners, influencers, and local organizations is essential to expanding the brand’s local presence. The coordinator will also monitor social media trends and provide insights on local engagement and performance to optimize marketing outcomes.

Event planning and coordination are also important functions of this role. The Division Marketing Coordinator will help define, organize, and execute local events and community outreach programs that align with the company's values and objectives. This includes collaborating on planning, messaging, managing vendors, partners, signage, and logistics to ensure successful events that enhance community relations and promote the brand.

Strategic collaboration is another critical aspect of this position. The coordinator will work with the sales team, corporate marketing, and the Divisional President to align marketing activities with divisional goals. Providing feedback and local insights will influence broader marketing strategies, ensuring the brand maintains a strong and relevant presence in the community. Overall, this role offers a robust combination of creativity, organization, and community interaction, making it a rewarding career for marketing professionals passionate about real estate and community development.