Director, Visitor Center

Emerson College is a prestigious institution located in the heart of Boston, Massachusetts, known for its strong commitment to arts, communication, and liberal arts education. Founded in 1880, Emerson College has grown into a nationally recognized university that fosters creativity, innovation, and a diverse community. The College offers a vibrant campus life, comprehensive academic programs, and strong connections to various creative industries. With a dedicated faculty and a dynamic student body, Emerson continuously strives to provide an enriching educational environment that prepares students for real-world success and leadership in their respective fields.

The Director of the Visitor Center at Emerson College holds a vital role in shaping the initial on-campus experience for prospective students and their families. This position reports directly to the Vice President of Enrollment Management and is responsible for creating memorable and personalized visits that align with the college’s enrollment goals and institutional brand standards. The Director leads the development of campus tours, oversees the Student Ambassador program including recruitment and training, and manages ongoing communication with visitors and enrollment stakeholders. This highly visible leadership role requires collaboration across various divisions such as Institutional Advancement, Student Affairs, Academic Affairs, and Enrollment Management to ensure a seamless and high-quality visitor experience.

In their role, the Director continuously designs and reimagines the visit experience strategy, integrating innovative technologies and immersive elements to elevate guest engagement. They are responsible for long-term strategic planning of the Visitor Center, including capital improvement recommendations aligned with Emerson's strategic vision for 2030. They serve as an ambassador for the institution, facilitating personalized consultations with prospective students, connecting their aspirations to the college's academic strengths and culture. Additionally, the Director oversees data analysis related to visitor engagement, leveraging CRM tools to optimize follow-up strategies that convert visits into enrollments. They also lead an ongoing staff training program to ensure all visitor-facing personnel represent Emerson with confidence and expertise. Annual benchmarking against peer institutions and participation in professional associations is part of their commitment to maintaining excellence and innovation in the visitor experience.

The role requires someone with strong executive presence, strategic vision, and proven management skills to maintain a competitive and attractive Student Ambassador program and to successfully manage large-scale visit programs and recruitment events. The Director operates within a collaborative matrix environment, communicating effectively across divisions and contributing to enrollment initiatives that support Emerson's overall mission. This leadership position demands a combination of creativity, analytical skills, and operational excellence to continually refine the visitor journey and enhance the College's reputation among prospective students.

This full-time position is based on the Boston campus and requires an in-person presence during the workweek. The compensation range for this role is competitive, between $104,000 and $130,000 annually, commensurate with experience. Emerson College offers a comprehensive benefits package that includes robust health and dental plans, generous time-off, and a 403(b) retirement plan with employer contributions. The College values the health and well-being of its employees and offers additional benefits such as life and disability insurance and commuter programs. This position plays a critical role in driving the enrollment success of Emerson College by delivering a world-class visitor experience that resonates with prospective students and their families.