Director, Strategic Events and Communications

Keurig Dr Pepper (KDP) is a prominent leader in the modern beverage industry, renowned for housing over 125 iconic brands that cater to a wide array of consumer tastes and preferences. The company boasts a robust portfolio featuring highly recognized products such as Dr Pepper, Canada Dry, Mott's, A&W, 7UP, Snapple, Core Hydration, and many more. Operating with a strong presence in North America, KDP maintains leadership positions across several beverage categories, including carbonated soft drinks, water, juices, mixers, and coffee. KDP's global coffee business extends to more than 100 markets and includes top-tier brands like Keurig single-serve brewing systems, Peet's, L’OR, and Jacobs. This expansive product range and market reach exemplify KDP’s commitment to enhancing beverage experiences worldwide while focusing on sustainability, community impact, and innovation.

Keurig Dr Pepper fosters a workplace culture that empowers employees by offering opportunities for professional growth, development, and wellbeing. The company values diversity and inclusion, ensuring an equitable environment where every team member feels valued and appreciated. With over 50,000 employees collectively advancing the company’s vision, KDP emphasizes collaborative leadership, innovation, and business excellence across its operations. Employees benefit from comprehensive health, wellness, and financial programs designed to support both personal and professional aspirations.

The role of Director, Strategic Events and Communications is a vital position within Keurig Dr Pepper’s Frisco, Texas office. This full-time, high-impact leadership role focuses on driving the company’s presence and strategic engagement at major industry trade shows and internal sales events. The director will lead the planning, strategy, and execution of large-scale external trade shows such as the National Association of Convenience Stores (NACS), Food Marketing Institute SEE (FMI), and various large customer business conferences. They will be responsible for crafting compelling event visions, messaging, and booth experiences that effectively showcase KDP’s expansive portfolio and support business objectives.

In addition to external events, this role oversees large internal gatherings including the National Sales Meeting (NSM) and Sales/Marketing conferences. The director collaborates closely with senior leadership to curate event agendas, content, and key presentations that energize and align the sales organization with corporate strategy. The role also involves managing KDP's internal Sales & Communications portal, "The Source", ensuring that the commercial teams have immediate access to up-to-date materials, news, product launches, sales playbooks, and marketing resources. This ensures seamless communication flow and supports cohesive sales strategies across the organization.

The Director, Strategic Events and Communications also leads a dedicated team of trade communications and event specialists, providing mentorship, clear strategic direction, and performance management. Cross-functional collaboration is essential, working alongside Sales Leadership, Marketing, Category/Commercial Strategy, and Corporate Communications departments to ensure consistent messaging and smooth coordination throughout the highly matrixed business structure.

Vendor and budget management are crucial aspects of this role, requiring strong financial stewardship, negotiation abilities, and meticulous oversight of external partners including event production agencies and designers. The director is tasked with delivering impactful events within budget constraints while optimizing return on investment through data-driven analysis. This role is ideal for those who thrive in fast-paced environments that demand strategic thinking, excellent communication skills, and a passion for large-scale event production and communications leadership. The salary range for this role is from $155,500 to $215,000, commensurate with experience and skills, supplemented by a comprehensive benefits package including medical, dental, vision, disability coverage, paid time off, retirement plans, and more.

Joining Keurig Dr Pepper represents the opportunity to become part of a highly respected organization dedicated to innovation, market leadership, and community impact, where your contributions as the Director of Strategic Events and Communications will be highly visible and valued across the company.