Director, Sales - State Farm Stadium

Glendale, AZ, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Flexible

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Vision Insurance

Retirement Plan

Professional Development

Employee Discounts

Job Description

Legends Global is a premier global partner specializing in the management and enhancement of the world's most iconic live events, venues, and brands. Established as an industry leader, Legends Global brings a comprehensive suite of premium services designed to maximize the visibility and success of its partners through a unique white-label approach. The company operates an extensive network that includes over 450 venues worldwide, which host roughly 20,000 events annually and engage an audience of 165 million guests. This large-scale operation is supported by Legends Global's expertise across multiple domains, including feasibility studies and consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content and booking services. The Legends Global culture is deeply rooted in respect, ambitious thinking, collaboration, and bold action. It prioritizes creating an inclusive work environment where individuals can be authentic, make a significant impact, and grow their careers. This environment encourages a team-oriented mindset where winning is a collective achievement, creating a dynamic and motivated workforce dedicated to excellence.\n\nThe Director of Sales at Legends Global holds a pivotal leadership position, reporting directly to the General Manager. This role requires a strategic and results-driven professional responsible for overseeing all sales activities related to the facility. The primary focus areas for the Director of Sales include booking trade and consumer shows, corporate events, special occasions, and other large-scale events at the facility. The individual will drive the development and execution of comprehensive sales programs and initiatives that align with the company’s goals and objectives. Responsibilities include crafting annual sales and marketing plans, managing the entire sales cycle including proposal development, contract negotiations, and coordinating with other departments to ensure seamless event execution. The director will also maintain strong industry relationships, collaborate closely with marketing and food and beverage teams, manage sales budgets, and provide leadership and supervision to the sales department staff. This role demands a seasoned sales leader with extensive experience in event and venue sales, strategic planning skills, financial acumen, and a proven track record of leading teams to achieve ambitious sales targets. The position is based onsite at Legends Global’s facility located at 1 Cardinals Dr., Glendale, AZ, and requires flexibility with working hours including early mornings, evenings, weekends, and holidays to meet the demands of event scheduling and management. Legends Global values diversity and is an Equal Opportunity/Affirmative Action employer encouraging women, minorities, individuals with disabilities, and protected veterans to apply. This role offers the opportunity to be part of an influential global leader in the live entertainment and venue management industry, contributing to memorable experiences while advancing a rewarding career.

Job Requirements

Bachelor’s degree from an accredited college or university with major course work in sales, marketing or other related field
Minimum 10 years of increasingly responsible experience in sales and/or marketing
Experience in booking trade and consumer shows, corporate events and special occasions
Strong management, sales, motivational and organizational skills
Knowledge and familiarity with relevant sales technology and property management systems
Ability to plan, direct, and evaluate the work of subordinates
Strong leadership and communication skills
Capability to work a flexible schedule including early mornings, evenings, weekends and holidays

Job Qualifications

Bachelor’s degree from an accredited college or university with major course work in sales, marketing or other related field
Minimum 10 years of increasingly responsible experience in sales and/or marketing, preferably with an exhibition/convention center or sports facility
Experience in booking trade and consumer shows, corporate events and special occasions
Strong management, sales, motivational and organizational skills, and financial acumen
Knowledge and familiarity with relevant sales technology and property management systems (i.e. Infor)
Plan, direct, and evaluate the work of subordinates
Provide leadership for sales personnel
Communicate clearly and concisely in the English language, both orally and in writing
Establish and maintain effective working relationships with staff, contractors and facility users
Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended numbers of days

Job Duties

Direct and participate in the development and implementation of goals, objectives, policies, and priorities of all sales programs and activities
Develop yearly sales and marketing plan for the facility that includes advertising, tradeshow participation, industry association memberships, etc. and work with Director of Marketing and PR to implement
Develop, maintain and coordinate facility rental efforts – prepare written proposals
reevaluate potential rental of sales inventory
initiate contractual arrangement
prepare contracts
negotiate terms as required
Oversee event tracking procedure – contracts, deposits, insurance certificates
Serve as liaison from sales to all other departments – including booking events in event management software, sending out event alerts and updated event calendars
Work closely with Stadium’s food and beverage vendor catering to co-bid on food/beverage-related business
Plan, organize, and coordinate sales presentation efforts and collateral for the facility
Prepare clear and concise facility rental inventory reports
Develop and implement revenue and expense budget for sales department
Attend appropriate sales and industry related functions
Prepare and present staff reports and other related correspondence
Act as event coordinator or manager on duty for selected facility events and functions
Analyze challenges, identify alternative solutions, project consequences of proposed actions
present recommendations to management
implement approved recommendations in support of organizational objectives
Present weekly activity, event, and sales status report to management