Director, Sales and Catering

Great Wolf is a leading hospitality company known for its unique blend of themed resorts and water parks designed to create memorable family vacations. With a commitment to offering exceptional guest experiences, it operates several resorts across the United States and Canada. These resorts focus on providing a fun, immersive environment that caters to families of all sizes and ages, featuring a variety of amenities including dining, entertainment, and wellness options. Great Wolf’s dedication to customer satisfaction and innovative resort offerings have established it as a preferred destination for leisure travel, combining high-quality service with engaging activities and themed environments.

The role of Director of Sales and Catering at Great Wolf is pivotal in driving the company’s revenue growth and enhancing guest satisfaction through the management and expansion of sales and catering services. This position carries responsibility for developing and implementing revenue-generating strategies tailored to group sales, catering, and conference services. The Director is tasked with leading sales and conference service teams, ensuring that all efforts align with financial goals and service standards. The role requires a strategic mindset to forecast sales, set goals, and adjust plans in response to market trends and competition. With an annual salary range between $80,000 and $95,000, this leadership position offers a comprehensive compensation package reflecting education, experience, and performance in a dynamic hospitality environment.

In this leadership capacity, the Director will be responsible for recruiting, training, and managing the sales team to meet and exceed sales targets through effective planning and execution of sales strategies. Essential duties include overseeing group revenue from multiple sources such as group rooms, food and beverage, and meeting spaces, ensuring profitability and maximizing revenue streams. The Director will analyze financial trends, prepare budgets, and manage expenses to align with company goals. Additionally, this role involves direct interaction with key clients to build strong, lasting relationships, anticipate client needs, and explore new business opportunities to enhance customer loyalty and sales effectiveness.

This position requires strong communication skills to represent Great Wolf in resolving client concerns, including billing and reservations, ensuring a positive experience for all guests. The Director must maintain high organizational standards and demonstrate enthusiasm and a positive attitude to foster a productive work environment. Physical requirements include the ability to lift up to 20 pounds, and the stamina to stand or sit for extended periods, supporting active participation in the resort’s operations. The ideal candidate will possess a blend of sales expertise, leadership acumen, and customer-focused service orientation, all within the vibrant and family-friendly atmosphere that distinguishes Great Wolf resorts.