Director, Sales and Catering

Great Wolf Lodge is a leading hospitality company specializing in family-friendly indoor water park resorts. Known for providing memorable experiences, the lodge combines comfortable accommodations with extensive entertainment options, such as water parks, interactive games, and engaging activities for guests of all ages. As an industry leader, Great Wolf Lodge emphasizes a welcoming environment, excellent customer service, and high standards of quality and safety. With multiple locations across the United States and Canada, the company is committed to creating fun family vacations and ensuring guest satisfaction with every visit.

The role of Director of Sales and Catering at Great Wolf Lodge focuses on managing and expanding client relationships to surpass guest satisfaction and meet or exceed revenue targets. This leadership position involves developing comprehensive revenue-generating strategies for soliciting new business, booking events, and overseeing sales and conference service teams. The Director of Sales and Catering will be responsible for recruiting, training, and managing a dedicated sales team, setting annual sales goals, forecasting revenue, and analyzing market trends to optimize performance. The ideal candidate will lead the team to maximize profits, manage group revenues including rooms, food and beverage, meeting rentals, and other related sales. The position demands a blend of strategic planning, operational excellence, and hands-on leadership to ensure that all group sales activities align with Great Wolf Lodge’s overall business objectives.

In addition to managing sales operations, the Director of Sales and Catering acts as a key liaison with major clients, maintaining strong relationships through regular visits, understanding customer needs, and identifying new business opportunities. They also play an essential role in conflict resolution, addressing client complaints related to billing or reservations promptly and professionally. This position offers a competitive salary range of $80,000 to $95,000 annually, complemented by benefits such as paid time off and performance-based bonuses. It requires a deep familiarity with the hospitality market, strong communication skills, and the ability to lead a diverse team in a fast-paced and dynamic environment. The role also involves physical activity such as lifting, bending, standing for extended periods, which ensures the Director remains actively engaged with both staff and clients throughout daily operations.

Joining Great Wolf Lodge as Director of Sales and Catering means becoming part of a passionate team dedicated to delivering exceptional guest experiences while driving business success. Candidates will be evaluated based on their ability to blend strategic sales expertise with a customer-centric approach and leadership acumen. Equal opportunity employment practices underscore the company’s commitment to diversity and inclusion, welcoming applicants from various backgrounds, including protected veterans and individuals with disabilities.