Director of Sales - Food

Charlotte, NC, USA|Travel

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life insurance

Disability insurance

Paid Time Off

Retirement Plan

Job Description

ProMach, Inc. is a leading packaging solutions provider known for its innovative products and services in various industries including food processing. Named to the Inc. 5000 list of fastest-growing private companies in the US multiple times, ProMach combines the resources of a large global organization with the entrepreneurial spirit and agility of a smaller company. The organization is committed to fostering a communicative and inclusive environment where employees are encouraged to grow both personally and professionally. ProMach offers a comprehensive benefits package, emphasizes individual initiative, and values the diverse perspectives and skills of its workforce. This makes it an attractive workplace for those who want to make an impact in a thriving industry while enjoying stability and growth opportunities.

The Director of Sales role at ProMach is a senior commercial leadership position focused on driving revenue growth and expanding market share within the food industry. This position entails managing the sale of integrated capital equipment and engineered solutions that improve throughput, food safety, and operational efficiency. Reporting directly to the Vice President Sales – Food, the Director of Sales will support ProMach Integrated Solutions and Zarpac Canada integration divisions, bridging executive strategy with frontline sales execution. The individual in this role will lead complex consultative sales with food manufacturers, develop and manage a robust sales pipeline, and coordinate cross-functional teams including engineering, operations, and service groups to deliver turnkey integrated solutions.

This role is ideal for sales leaders who thrive in both strategic planning and hands-on execution. The Director of Sales will be responsible for expanding ProMach’s food market customer base across North America by developing market-driven sales strategies and maintaining strong client relationships. They will lead internal and external sales teams, negotiate and finalize customer contracts while advocating ProMach’s value proposition. Driving profitability and customer satisfaction are core objectives, with an emphasis on fostering consultative, long-term partnerships.

The position requires frequent travel within North America to meet with customers in person and achieve sales objectives. The role demands a high degree of emotional intelligence, ownership mindset, and advanced skills in pricing strategy, pipeline management, and business development. Proficiency in AutoCAD for system concept design and a strong understanding of ROI and throughput improvement are also essential. ProMach offers a dynamic work environment where innovation and dedication are recognized and rewarded, making it an excellent career opportunity for seasoned sales executives in the capital equipment and food processing markets.

Job Requirements

Bachelor’s degree in business, engineering or related field
Minimum 7 years of experience in sales, preferably in food industry capital equipment
Proven leadership experience managing sales teams
Demonstrated success in developing and executing sales strategies
Excellent communication and negotiation skills
Strong analytical and problem-solving abilities
Proficiency with CRM systems and sales forecasting
Willingness to travel extensively across North America
Ability to work collaboratively with cross-functional teams
Strong organizational and time management skills

Job Qualifications

7+ years’ experience in B2B capital equipment sales and integration in the food market
Proven leadership skills as a sales/business development executive within the food processing, packaging or manufacturing industry
Demonstrated track record of building business and customer relationships
Emotional intelligence and adaptability
Accountability and ownership mindset
Pricing strategy and margin management
Pipeline management, forecasting and CRM tools
Ability to engage multiple stakeholders plant, engineering, procurement, executives
Communication and contract negotiation leadership skills
Proven history of increasing revenues to meet benchmarks and company goals
Proficiency in AutoCAD for system concept design
Strong understanding of justification ROI, payback, throughput improvement
Extensive North American travel will be required

Job Duties

Drive profitable growth in the food market by partnering with manufacturers to design, justify, and deliver integrated capital equipment solutions that improve throughput, food safety, and operational efficiency
Increase North American customer base in the food market
Meet with clients, lead sales force both internal and external with maintaining relationships, negotiating and closing deals
Develop and implement market-driven strategies to achieve revenue goals and the company’s mission
Act as primary point of contact for accounts in the food market with development and execution of business development strategies with identified top targets
Act as lead in development and execution of sales strategy and presentation that differentiate PMIS’s value proposition and solutions on key opportunities
Negotiate and finalize customer negotiations, working with management and the applications group
Foster, promote and facilitate cross-selling of company-wide products, services, capabilities, and systems focusing on growing ProMach’s global business
Promote a customer-oriented focus and develop consultative customer relationships
Develop and maintain high profile external relationships within customer constituents, trade organizations, etc.
Assist with developing sales/marketing operating budgets
Contribute to sales forecasting activities and set performance goals accordingly in alignment with management objectives
Represent company at tradeshows/association meetings to promote our organization and products