Director of Sales and Marketing

Irving, TX, USA|Travel, Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Flexible

Weekend Shifts

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Paid Time Off

401k Company Match

Life insurance

Travel Discounts

Commuter Benefits

quarterly bonuses

Employee assistance program

Educational development

Professional Development

Job Description

The Westin Dallas Fort Worth Airport Hotel is a premier hospitality establishment located in the vibrant Dallas-Fort Worth area, catering to both business and leisure travelers with exceptional accommodations and customer service. As part of the esteemed HHM Hotels portfolio, the hotel is committed to upholding a high standard of excellence, embracing core values such as People Are Our Capability, Hearts That Serve, Only Excellence, Stay Nimble, and Own It. This commitment extends throughout every facet of the operation, ensuring guests experience comfort, luxury, and thoughtful hospitality during their stay.

This opportunity is for a dynamic Director of Sales & Marketing who will lead the strategic planning and implementation of sales, marketing, and e-commerce initiatives. This role is crucial for driving revenue growth and expanding the hotel’s market presence across multiple channels, including direct sales, public relations, and community partnerships. The Director will work closely with key departments, such as Revenue Management, to develop and execute strategies that optimize business mix, channel management, and pricing, all aimed at surpassing the hotel's financial objectives.

The role requires a visionary leader who is adept at leveraging data and resources to formulate comprehensive strategic plans that encompass all business segments. You will be responsible for maintaining and growing relationships with key accounts, negotiating beneficial terms to maximize revenue, and crafting compelling marketing campaigns and presentations. Leadership is a key component of this role, with responsibilities including coaching, training, and motivating the sales team to consistently meet or exceed their targets, reinforcing the hotel’s brand standards and HHM core values.

In addition to sales and marketing prowess, the Director will manage a robust Ecommerce presence, fostering internet market and social media opportunities to enhance brand visibility and customer engagement. Local travel is required to engage with clients and review competitive strategies, ensuring the hotel remains a leader in its market segment. This full-time leadership position offers a clear career progression path, starting from Area Director of Sales to potentially advancing to Regional Director of Sales, Corporate Director of Sales, and VP of Sales within the organization.

The Westin Dallas Fort Worth Airport Hotel provides a supportive and innovative work environment where professional growth is encouraged. The position offers a comprehensive benefits package that includes medical, dental, and vision insurance, paid time off, 401k company match, life insurance, travel discounts, commuter benefits, quarterly bonuses, employee assistance programs, and opportunities for educational and professional development. This role is ideal for a motivated sales and marketing professional with a passion for hospitality and a commitment to excellence, seeking to make a significant impact in the competitive hotel industry.

Job Requirements

Four-year college degree required
previous sales experience in a comparable hotel size and scope required
public relations and community marketing experience required
proficient in use of Excel, Word, Delphi and access database tools
operations experience preferred

Job Qualifications

Four-year college degree required
additional/advanced degree coursework in business administration, marketing and communications a plus
previous sales experience in a comparable hotel size and scope required
operations experience preferred
public relations and community marketing experience required
proficient in use of Excel, Word, Delphi and access database tools

Job Duties

Develop a strong Ecommerce presence managing internet market and social media opportunities and relationships
work in partnership with the Director of Revenue Management to develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies
use internal and external resources and data to develop strategic plans to incorporate all business segments
understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value
identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel
monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan
achieve annual hotel revenue goals as agreed upon and established in the annual budget
maintain hotel relationships with key accounts to increase customer satisfaction and account revenue
use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements
articulate and leverage the benefits of the hotel to close sales opportunities
prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment
accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development
develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood
interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values
travel locally to conduct outside calls, promote the hotel and review competition
perform other duties as requested by management