Director of Sales

Pacific Hospitality Group is a distinguished family-focused company that operates with an owner/operator approach, providing exceptional value to investors and team members alike. Committed to long-term holds, the company fosters sustainable growth and nurtures its business and talented team members over time. With a strong vision centered on enriching people’s lives, Pacific Hospitality Group delivers memorable experiences while giving back to the communities it serves and honoring its core values rooted in faith. The organization champions long-term value creation and a sustainable business model, supported by its guiding principles of integrity, compliance, value creation, principled entrepreneurship, customer focus, knowledge, change, humility, respect, and fulfillment. This value-driven approach permeates every aspect of the business, making Pacific Hospitality Group an employer of choice in the hospitality industry.

The Meritage Resort and Spa, a premier Napa Valley destination under the Pacific Hospitality Group umbrella, is seeking a highly experienced and strategic Director of Sales to lead its commercial success in group meetings, conferences, and events. This role offers a salary range of $175,000 to $210,000 annually and represents an excellent leadership opportunity within a luxury resort environment.

As Director of Sales, you will be responsible for driving revenue growth across multiple streams including rooms, catering, and ancillary outlets. You will oversee all property-based sales teams such as Catering, EMM, Destination, In-Market, and Leisure Sales, fostering collaboration between these teams and partnering closely with Marketing, Revenue Management, and Events/Conference Services departments. Your leadership will drive Strategic Sales Leadership by developing and executing an annual meetings and group strategy with a focus on high-impact corporate, incentive, and association business. As a critical member of the resort’s executive leadership, you will align sales efforts with marketing and revenue strategies, working in tandem with Corporate Directors of Field and National Sales.

This role requires a visionary leader who can balance short-term sales performance with long-term pipeline development. You will actively manage key relationships and house accounts, including influential clients such as Napa Institute, Blue Note, and Festival Napa Valley. Collaboration with Leisure Sales will be vital to capturing high-value incremental business and bolstering off-peak demand, while partnering with Marketing to create brand-aligned campaigns that generate qualified sales leads.

Operational excellence and a commitment to guest experience are fundamental to your leadership approach. You will guide the sales team toward continuous improvement by holding them accountable to key performance indicators such as Smart Plan accuracy, pipeline development and conversion, quality shop call feedback, and lead response times. Your mentorship and development of the sales team will ensure a culture of empowerment, integrity, and collaboration.

Financial stewardship is also a key aspect of this role. You will own the sales department’s P&L, ensuring revenue growth, cost control, and achievement of financial goals. Coordinating closely with Revenue Management on forecasting, displacement, and pricing strategies will support the overall profitability of the resort. Additionally, you will represent The Meritage Resort and Spa and Pacific Hospitality Group at industry events and through strategic partnerships in Napa Valley and beyond, enhancing the property’s reputation as a world-class luxury resort.

This role requires a seasoned hospitality professional with a bachelor’s degree (advanced degree preferred) and at least 15 years of progressive sales experience in luxury hospitality, including 10 years in senior leadership. Proven expertise in managing large group meetings, leisure, and multi-segment sales is essential. Your success will be marked by your ability to collaborate effectively across departments to maximize total hotel performance and grow high-yield accounts. Exceptional negotiation, communication, and presentation skills, along with deep market knowledge of Napa Valley and corporate meeting trends, will set you apart in this leadership role.

If you aspire to a strategic, results-oriented sales leadership role in a top-tier hospitality environment, this opportunity at The Meritage Resort and Spa offers a rewarding career path with significant professional development and growth potential within Pacific Hospitality Group.