Director of Premium Services

Legends Global is recognized as the premier partner to the world's most prestigious live events, iconic venues, and renowned brands. With a network spanning 450 venues worldwide, Legends Global oversees more than 20,000 events annually, entertaining an astonishing 165 million guests. The company offers a comprehensive suite of premium services powered by deep expertise in key areas such as feasibility and consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content booking. This white-label approach enables their partners to remain front and center, consistently delivering world-class live experiences. The culture at Legends Global thrives on respect, ambitious thinking, collaboration, and bold action. They are dedicated to fostering an inclusive workplace that promotes authenticity, impact, and career growth, emphasizing teamwork as a cornerstone of their success. Winning is more than a goal; it's an everyday outcome achieved through unified effort.

The Director of Premium Services at Legends Global reports directly to the General Manager of Food & Beverage within the Food & Beverage department. This salaried, exempt role holds a pivotal position in shaping and executing the overall premium hospitality strategy across multiple facets, including catering, suites, clubs, restaurants, and VIP spaces. The Director is responsible for delivering elevated food and beverage experiences paired with exceptional service to discerning premium clients. This role commands ownership and management of relationships with catering clients, suite holders, club members, and VIP guests, ensuring a seamless, personalized experience before, during, and after events. A significant aspect of this position involves overseeing premium food and beverage operations in close partnership with Culinary and Food & Beverage leadership—this includes menu oversight, setting service standards, staffing, ordering, and event-day execution.

Furthermore, the Director of Premium Services steers sales efforts, servicing, contract renewals, and upselling opportunities related to premium seating and hospitality products, actively contributing to revenue growth and client retention. Leadership responsibilities extend to managing, training, and developing the Premium Services staff, encompassing scheduling, performance management, and supervision of event-day and contract personnel. Collaboration with cross-functional teams such as Operations, Ticketing, Security, and Guest Services is imperative to guarantee the flawless execution of premium experiences and adherence to contractual obligations.

Budget management also constitutes a core duty, with the Director assisting in developing and managing annual operating and capital budgets, while monitoring labor, purchasing, and hospitality expenses within set guidelines. Occasional duty as the Manager on Duty (MOD) ensures full operational responsibility during assigned events, including oversight of premium clients, staff, safety, and service delivery. This role demands a combination of strategic leadership and hands-on operational management within the dynamic environment of live events and luxury hospitality. The Director of Premium Services position is based on-site at the Grand Rapids Complex, including venues such as Van Andel Arena, Acrisure Amphitheater, and Amway Stadium in Grand Rapids, Michigan. Overall, this role is ideal for a seasoned professional versed in premium hospitality and food and beverage operations with a passion for delivering an unparalleled client experience within the sports, entertainment, or luxury sectors.