Director of Membership & Loyalty Strategy

PopStroke is a dynamic and innovative founder-led brand deeply rooted in the belief that energy creates results and culture drives momentum. Unlike standard venues, PopStroke sets itself apart by fostering a unique environment where teamwork and shared goals lead to extraordinary experiences. As a brand, PopStroke does not just operate locations; it builds communities centered on enjoyment, collaboration, and growth. Every team member is empowered with the potential to grow into their best self, encouraged to bring forward bold ideas, and supported with leadership that values trust and continual improvement. This philosophy, known internally as The PopStroke Way, embodies collaboration, ownership, accountability, and above all, fun. It is an environment where solutions are crafted together, challenges are met head-on, and accomplishments are celebrated. Core values such as "Make It Fun," "Bring the Energy," "Roll Up Your Sleeves," "Own It," and "Get Off the Hamster Wheel" emphasize creativity, positivity, proactivity, personal accountability, and a commitment to innovation. These values guide team members in delivering joyful, engaging experiences to guests while staying empowered and enthusiastic about their role within the company.

The role of Director of Membership & Loyalty Strategy at PopStroke is a senior leadership position reporting to the Chief Growth Officer. This role involves the design, optimization, and growth of PopStroke’s membership and loyalty ecosystem. The Director is entrusted with the long-term strategic vision that fuels recurring revenue growth, improves guest retention, boosts lifetime value, and increases visit frequency leveraging data, customer insights, and market analysis. By working across multiple disciplines—including Growth, Marketing, Digital, Finance, Operations, and Technology—this leader translates insights from guest behavior into actionable business strategies. Focus areas include developing compelling membership offerings, loyalty initiatives, pricing strategies, and personalized marketing campaigns that deepen emotional connection and engagement among guests.

The role demands collaboration with the Director of Membership Operations to ensure seamless strategy execution across venues, creating a robust partnership that aligns strategic objectives with operational realities. Success in this position is measured by the growing impact of membership and loyalty programs as drivers of reliable revenue, the year-over-year improvement in guest retention and visit frequency, reduced churn, increased member lifetime value, personalized marketing campaigns, and data-driven decision making. This position also calls for a forward-looking mindset, continually evolving the membership experience in response to market trends, competitor analysis, and guest feedback.

This leadership opportunity combines strategic innovation with operational execution to position PopStroke’s membership and loyalty ecosystem as a competitive advantage. The salary range for this role is $140,000 to $160,000 per year, underscoring the importance and expected impact of the position within the organization. This job offers a unique chance to lead customer engagement initiatives within a vibrant and growth-oriented hospitality brand, one that not only values performance but also places high importance on culture and employee satisfaction.