Director of Marketing - Multi-Unit Restaurant Experience required - NOT Remote or Hybrid

TooJay's is a beloved New York-style deli that has been delighting guests since 1981, with a strong presence of 20 locations across Florida. Known for its piled-high sandwiches, homemade comfort foods, and made-from-scratch soups, salads, and baked goods, TooJay's has become a fan favorite for those seeking authentic deli flavors combined with warm hospitality. The company prides itself on its commitment to team members, valuing friendly and motivated individuals who contribute positively to a well-run restaurant environment. This passionate team-driven culture ensures that every guest experiences Simply Great Food and Simply Great Experiences. TooJay's dedication to food quality, customer service, and community engagement has built a loyal customer base and a respected brand in Florida's foodservice industry.

The Director of Marketing at TooJay's is a pivotal leadership role based in the headquarters located in West Palm Beach, Florida. This fully in-office position is ideal for a seasoned marketing professional passionate about the food and restaurant industry, especially in casual and quick-serve dining segments. The Director of Marketing serves as TooJay's brand champion, responsible for spearheading growth initiatives that cover all segments including dine-in, to-go, and catering services. This role involves close collaboration with the CEO to identify key growth opportunities, develop new market strategies, and execute comprehensive marketing plans aimed at expanding TooJay's reach to new guests and demographics as well as maintaining strong relationships with existing customers.

As the leader of the marketing team, the Director oversees all aspects of marketing operations including advertising, digital and social media, promotions, loyalty club management, brand standards, and in-store marketing efforts. A critical component of the role is driving revenue growth by creating and executing marketing strategies that align with product development and sales goals. The Director uses data-driven insights, analytics, and market intelligence to design programs with clear, quantifiable objectives to measure success. They manage marketing budgets, external agencies, vendor relationships, and media partnerships to optimize brand exposure and effectiveness.

The role also requires a strategic mindset to engage in segmentation, competitive analysis, prospecting, lead generation, and product marketing development. The Director coaches and mentors the marketing team, fostering professional growth, collaboration, and innovative thinking. They actively oversee the launch of new products and special marketing initiatives that support the company’s overall expansion objectives. This opportunity offers a challenging and rewarding career path with competitive compensation, including an annual discretionary bonus dependent on experience. TooJay's also provides extensive benefits such as medical, dental, vision, paid time off, profit sharing, training, career growth opportunities, and employee discounts on all food and catering services. Candidates should be prepared to work in a dynamic, fast-paced environment that values creativity, teamwork, and a commitment to excellence.