Director of Marketing & Sales

Clearwater, FL, USA|

Job Overview

Benefits

Education Assistance

scholarships

Extraordinary reward points

Employee assistance program

Employee-led committees

DailyPay

Paid training

Paid Time Off

Paid holidays

Job Description

Regency Oaks is a well-established senior living community that offers a welcoming and supportive environment for older adults. Located in a serene setting, Regency Oaks is dedicated to providing high-quality residence options and services tailored to meet the unique needs of seniors. The community prides itself on its commitment to resident-centered care and hospitality, emphasizing a culture that fosters respect, warmth, and professionalism. This emphasis is reinforced through the Extraordinary Impressions program, which aims to ensure that every resident experiences an exceptional quality of life. With a passion for enhancing the lives of seniors, Regency Oaks is one of the leading retirement living destinations, drawing on decades of expertise and a strong commitment to wellness and service excellence. The employment type for this opportunity is full-time, offering a rewarding career path in the senior living field. Competitive compensation and benefits packages accompany the role, designed to attract and nurture dedicated professionals who share a genuine care for older adults.

The Marketing and Sales Director role at Regency Oaks is a critical leadership position focused on driving the occupancy and growth of the independent living residences within the community. This dynamic role combines strategic planning with hands-on sales management, ensuring that marketing and sales goals align closely with the community's mission and objectives. The director will orchestrate a comprehensive marketing plan that involves advertising, referral development, lead generation, and event management. Alongside managing a sales team, the director will engage directly with prospects, fostering relationships that translate to increased residency. Emphasis is placed on collaboration with senior housing marketing teams, budget management, and leveraging data-driven systems like C3 Leads and C3 LinC to optimize performance. This position is designed for a highly motivated and experienced professional skilled in marketing strategies and sales leadership within senior living, healthcare, or hospitality sectors. The role requires not only meeting but exceeding sales objectives while ensuring an exceptional customer experience that reflects Regency Oaks’ commitment to whole-person wellness across emotional, environmental, health service, intellectual, physical, social, spiritual, and vocational dimensions. This is more than a sales role; it is an opportunity to make a meaningful impact on the lives of older adults while advancing one’s career in a supportive and growth-oriented environment. The successful candidate will benefit from working in a company that values integrity, empathy, and a strong work ethic, with professional development opportunities and a positive workplace culture centered on hospitality and comprehensive wellness.

Job Requirements

Bachelor's degree in Business Administration, Marketing, or related field preferred
Minimum 5 years of experience in sales and marketing, preferably in senior living, healthcare, or hospitality industries
Proven track record of meeting and exceeding sales goals
Proficiency with CRM systems, Salesforce preferred
Proficiency with Microsoft Office Suite products
Successful completion of background screening through AHCA

Job Qualifications

Bachelor's degree in Business Administration, Marketing, or related field preferred
Minimum 5 years of experience in sales and marketing, preferably in senior living, healthcare, or hospitality industries
Proven track record of meeting and exceeding sales goals
Proficiency with CRM systems, Salesforce preferred
Proficiency with Microsoft Office Suite products
Successful completion of background screening through AHCA

Job Duties

Plan, develop and execute all aspects of community independent living occupancy development in collaboration with senior housing marketing and sales team members
Fully execute sales, marketing, referral and advertising objectives and strategies outlined in the annual marketing plan
Develop and manage the promotion and sales budget
Ensure timely and accurate input into C3 Leads, C3 LinC or other community specific systems
Maintain effective communication with the Executive Director and other leadership team members
Ensure all prospect inquiries are managed with timely follow through
Supervise the performance of residency counselors, marketing assistant and other staff, including staffing the office during evenings, weekends and holidays
Prepare and maintain accurate and timely reports as required