Director of Marketing and Events

West Palm Beach, FL, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $50,000.00 - $70,000.00

Work Schedule

Flexible

Weekend Shifts

Benefits

healthcare

401k

Paid Time Off

Job Description

Palm Beach Ice is a premier sports and entertainment facility located in Palm Beach Gardens, Florida, recognized for fostering community engagement and providing exceptional venue experiences focused on youth sports, tournaments, leagues, and special events. Serving as a hub for athletes, families, and fans, Palm Beach Ice combines a state-of-the-art environment with expert management to deliver memorable and professional sporting events. The facility is dedicated to promoting physical activity, community connection, and sportsmanship by hosting diverse programming and initiatives that appeal to a wide array of participants.

The Director of Marketing and Events at Palm Beach Ice plays a crucial leadership role in driving the venue's visibility and success through innovative marketing strategies, public relations, event coordination, and business development. Reporting directly to the General Manager, this full-time, exempt salaried position is centered in Palm Beach Gardens, Florida, providing an exciting opportunity to influence sports marketing and event operations within a dynamic, fast-paced environment. With a salary range of $50,000 to $70,000 per year, the role requires a highly skilled professional who can conceptualize, implement, and manage comprehensive campaigns and events that boost participation, revenue, and customer engagement.

The marketing and events director is responsible for the strategic development and execution of integrated marketing efforts that encompass digital media, social engagement, content creation, sponsorship activation, and direct communication with the community. Key aspects of the role include overseeing social media management, website content, graphic design, video production, email marketing, and promotional materials, ensuring a unified and consistent brand identity. Collaborating closely with facility leadership and program directors, the director leads cross-functional coordination to ensure seamless event operations, top-tier customer experiences, and strong community partnerships.

This role demands a seasoned individual with exceptional project management skills and a creative mindset. The director is entrusted not only with leading marketing initiatives but also with enhancing sponsorship relationships and exploring new business opportunities in youth sports and related industries. By leveraging data-driven marketing approaches and relationship-building expertise, the director fosters meaningful brand alliances that amplify Palm Beach Ice's stature in the local and regional markets. Additionally, by overseeing event logistics, content capture, and live event management, the director ensures that all activities adhere to high standards of quality and customer satisfaction.

Expanding market reach and strengthening community impact are strategic priorities championed by this role. The Director of Marketing and Events contributes to long-term organizational goals by identifying growth opportunities, innovating promotional concepts, and enhancing the overall customer journey at Palm Beach Ice. This position is ideal for a motivated, entrepreneurial professional passionate about sports marketing, community engagement, and event excellence in a youth-oriented environment.

Job Requirements

Ability to work a flexible schedule, including evenings, weekends, holidays and event days as required
Willingness to travel for tournaments, events, partnership meetings and facility-related initiatives as needed
Minimum of 4 years of experience in sports marketing or event management or related fields
Bachelor’s degree in marketing, communications, business, sports management, event management or related field preferred
Proficiency with digital marketing and social media platforms
Strong communication and project management skills
Experience with sponsorship activation and partnership management
Ability to manage multiple priorities in a fast-paced environment

Job Qualifications

Bachelor’s degree in marketing, communications, sports management, business, event management or a related field preferred
Minimum of 4+ years of experience in sports marketing, event management, sponsorship, experiential marketing, venue operations or youth sports environments
Experience managing live events, tournaments and operational logistics in a fast-paced setting
Strong understanding of grassroots and youth sports ecosystems preferred
Experience in sponsorship activation, partnership management or brand integration preferred
Sports background including playing, coaching or sports administration experience preferred
Experience with CRM systems, digital marketing platforms, email marketing and customer engagement systems preferred
Exceptional written, verbal and interpersonal communication skills
Strong organizational and project management abilities with the capacity to manage multiple priorities and deadlines simultaneously
Self-motivated professional with strong initiative, creativity and an entrepreneurial mindset
Ability to work collaboratively in a team-oriented environment while maintaining independent accountability
Strong presentation, negotiation and relationship-building skills
Ability to thrive in a fast-paced, event-driven environment
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Advanced experience with Adobe Creative Suite, including Photoshop, Premiere Pro and Lightroom preferred
Experience with Canva, CapCut and other creative design/video platforms preferred
Proficiency managing social media platforms including Facebook, Instagram, X (Twitter) and emerging platforms
Experience with email marketing platforms such as Mailchimp, Constant Contact, Hub Spot or comparable systems preferred
Website content management and digital platform experience preferred

Job Duties

Develop, implement and manage comprehensive marketing and communications strategies to support facility programming, tournaments, camps, leagues, special events and revenue-generating initiatives
Plan, schedule, publish and monitor content across all social media platforms to maintain a proactive, engaging and consistent brand presence
Create and manage social media content calendars, digital campaigns, email marketing initiatives and promotional strategies to increase participation, registrations and customer engagement
Write, edit and distribute press releases, media communications, newsletters and promotional content
Coordinate photography, videography and digital content creation during events to support marketing, sponsorship and promotional initiatives
Develop creative marketing concepts and storytelling strategies that strengthen brand visibility and participant engagement
Oversee facility branding, website content, graphic design and print collateral to ensure effectiveness, timeliness, accuracy and brand consistency
Design marketing materials including flyers, brochures, digital advertisements, event graphics, tournament branding and website assets for promotional use
Manage website content, updates, functionality and integrity, ensuring all digital platforms remain accurate and current
Develop and coordinate video production for website content, promotional campaigns and social media initiatives
Create and execute targeted email marketing strategies to promote leagues, camps, tournaments, skating programs, hockey programs and facility events
Maintain and manage customer email databases and digital communication platforms
Coordinate, promote and oversee facility events, tournaments, leagues and special programs to ensure successful execution and exceptional customer experiences
Monitor in-house events while maintaining close communication with clients, facility staff and vendors to ensure event success and timely resolution of concerns
Coordinate logistics with internal departments and third-party service providers to support event operations and execution
Provide clear, concise and timely communication of event requirements and operational expectations to appropriate personnel
Assist in managing event photography, content capture, hospitality elements, guest experiences and onsite promotions
Develop innovative event concepts and experiences designed to increase attendance, customer retention and facility engagement
Collaborate with national, regional and local brands to develop strategic youth sports marketing and sponsorship opportunities
Assist in creating sponsorship concepts, activation platforms, experiential marketing initiatives and brand storytelling campaigns
Oversee sponsorship activation and fulfillment across tournaments, leagues, camps, special events and facility programming
Develop sponsorship recap reports, analytics, ROI tracking and partnership measurement strategies
Coordinate branded content creation, hospitality experiences, social media integrations, fan engagement initiatives and onsite sponsor activations
Build authentic partnerships that connect brands with youth sports families and the local community
Participate in sponsorship presentations, partnership meetings and business development initiatives
Prepare sponsorship proposals, activation plans, partnership decks and marketing presentations
Identify new partnership and sponsorship opportunities across youth sports, sports technology, wellness, family-focused brands and consumer products
Maintain all facility websites and digital assets, ensuring accuracy, relevancy, functionality and visual consistency
Create and manage facility-wide graphic design and print media for promotions, tournaments, leagues, programs and special events
Develop digital and print marketing materials that align with organizational branding standards
Support short-form video creation, editing and digital storytelling for social media and marketing campaigns