Director of Marketing

The Luxury Collection Hotels & Resorts is part of Marriott International, one of the world’s leading hospitality companies with a rich history spanning over 100 years. This portfolio offers exceptional luxury experiences through more than 120 properties across over 35 countries. Each hotel and resort under The Luxury Collection umbrella is a unique representation of its locale, combining authentic, evocative storytelling with timeless elegance to provide guests with memorable and personalized hospitality. The brand’s dedication to exceeding the expectations of luxury travelers is demonstrated through iconic properties ranging from legendary palaces and secluded retreats to modern classics, each delivering a profound sense of place and cultural connection. Marriott International is committed to diversity, equity, and inclusion, valuing the unique backgrounds of its associates and ensuring equal opportunity employment that complies with all applicable laws. With a strong focus on associate well-being, The Luxury Collection offers a comprehensive benefits package including health care, paid time off, retirement plans, and wellness programs to support both personal and professional growth.

This Management position is located at the property in San Francisco, California, and involves full-time, on-site work. The compensation range for this role is $105,600 to $146,100 annually with bonus eligibility. The primary responsibility is directing the development, production, and implementation of marketing strategies that drive revenue and achieve overall marketing objectives. As a vital partner to the Vice President of Sales and Marketing, the Marketing Manager develops the annual marketing plan to align with both short-term and long-term revenue goals, and works closely with the sales and revenue management teams to create cross-functional efforts maximizing topline revenue and market share. In this role, the Marketing Manager oversees all internal and external communications, including management of the hotel’s digital presence such as its website, social media channels, and third-party platforms, ensuring brand consistency and integrity. They identify and leverage incremental marketing opportunities through partnerships, third-party sites, and Convention and Visitor Bureaus (CVBs). Additionally, the Marketing Manager tracks and articulates campaign performance to key stakeholders including the General Manager, sales and revenue leaders, and ownership. Leading a team of marketing professionals, this role requires management skills in recruitment, performance evaluation, and personnel development to maintain a highly efficient and productive marketing department. Success in this role demands strong strategic thinking, analytical skills, and the ability to adapt marketing tactics based on performance data, market trends, and business objectives. It also entails effective negotiations and relationship-building with internal teams and external vendors or agencies. This position is a critical component of the hotel’s overall success, combining creative marketing expertise with business acumen to enhance brand visibility, drive guest engagement, and ultimately contribute to the financial profitability of the property.