Director of Marketing

Sioux Falls, SD, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Day Shifts

Weekend Shifts

Night Shifts

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life insurance

Disability insurance

Paid vacation

401k plan

Job Description

Legends Global is a distinguished leader in the live event management industry, renowned for partnering with the world’s most iconic events, venues, and brands. Operating as a premier partner, the company specializes in delivering fully integrated premium services, maintaining its partners at the forefront through a comprehensive white-label approach. Legends Global’s impressive network includes over 450 venues worldwide, hosting around 20,000 events annually and attracting approximately 165 million guests each year. Their scope spans numerous facets including feasibility and consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and the content and booking of world-class live events and venues. This broad expertise ensures an exceptional level of execution across all aspects of the live event sector. The corporate culture at Legends Global is characterized by respect, ambitious thinking, collaboration, and bold action. It embraces an inclusive workplace ethos where employees are encouraged to be authentic, make meaningful impacts, and advance their careers. The company values teamwork highly, underscoring a philosophy that every success is a collective achievement. Joining Legends Global means becoming part of a winning team that celebrates daily victories through unified efforts. The Denny Sanford PREMIER Center, located in Sioux Falls, South Dakota, is a flagship venue under the Legends Global banner. It proudly holds the top spot as the #1 entertainment venue in the state with an extensive event calendar encompassing concerts, comedy shows, family entertainment, sporting events, banquets, conventions, trade shows, meetings, and more. The adjacent Convention Center and Arena make it the largest venue in the region, stretching from Omaha to Fargo and Minneapolis to Denver, emphasizing its strategic importance and scale.

Job Requirements

Bachelor’s degree in marketing, journalism, public relations, or related field preferred
Four years of related experience in marketing, public relations, or sales in entertainment industry or related field
Working knowledge of facility management and/or special events
Supervisory experience preferred
Proficiency in Microsoft Office, Adobe products, and Canva
Proficiency in social media platforms with content creation experience
Ability to prioritize and manage multiple tasks
Strong creative skills
Excellent organizational, planning, interpersonal, problem-solving and communication skills
Ability to work flexible event hours including nights, weekends, and holidays

Job Qualifications

Bachelor’s degree in marketing, journalism, public relations, or related field preferred
Four years of related experience in marketing, public relations, or sales in the entertainment industry or related field
Working knowledge of principles of facility management and/or special events
Supervisory experience preferred
Proficiency in Microsoft Office, Adobe products, and Canva
Proficiency in social platforms such as Facebook, Instagram, and X with experience in content creation
Ability to prioritize tasks and handle multiple tasks simultaneously
Strong creative background
Excellent organizational, planning, and interpersonal skills
Professional presentation, appearance, and work ethic
Strong problem-solving and communication skills both written and verbal
Ability to work event hours including days, nights, weekends, and some holidays

Job Duties

Directs the marketing and public relations image of the facility
Establishes and maintains relationships with media, industry influencers, and key community and strategic partners
Acts as facility spokesperson and liaison with the public
Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility
Creates and supervises marketing plans for events including media placement, social media, promotional development, and nonprofit opportunities
Operates the department with a commitment to maximum exposure for the facility and its events
Develops marketing materials and procedures to function effectively as an in-house agency
Maintains and oversees relationships with media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives
Oversees coordination of promotions and special events with event promoters and facility personnel
Keeps current on national trends in the industry and local market changes
Maintains high standards, positive attitude, and professional appearance
Explores new avenues of revenue for the facility
Develops and maintains a facility website and email newsletters