Director of Events

Newton, MA, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Day Shifts

Weekend Shifts

Benefits

Dental Insurance

401(k)

Disability insurance

Vision Insurance

Health Insurance

Job Description

Legends Global is the premier partner to the world's greatest live events, venues, and brands. The company delivers a fully integrated solution of premium services that keeps its partners front and center through a white-label approach. Legends Global operates a vast network of 450 venues worldwide, hosting 20,000 events annually and entertaining over 165 million guests each year. This extensive network is supported by the company’s deep expertise and flawless execution across every component of live events and venues, including feasibility consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content and booking. The Legends Global culture is rooted in respect, ambitious thinking, collaboration, and bold action. The company is committed to fostering an inclusive workplace where all employees can be authentic, make a meaningful impact, and develop their careers. A culture of winning permeates Legends Global, with the best team members working together in a unified way to achieve every success. This commitment to excellence creates a dynamic, supportive, and innovative work environment.

The Director of Events role at View Boston Observation Deck offers a unique opportunity to lead and grow the private events and catering business at one of Boston��s most iconic venues. Situated atop the Prudential Center, View Boston provides breathtaking 360-degree views paired with elevated hospitality, making it a standout locale for corporate, social, and VIP gatherings. The Director of Events will be responsible for driving revenue growth, developing strategic partnerships, overseeing the entire sales process, and ensuring exceptional client experiences from the initial inquiry to event execution. This role requires a strategic leader with a strong background in luxury hospitality, event venues, or catering sales. The ideal candidate will have a passion for delivering unforgettable guest experiences and the expertise to manage a diverse range of event types across multiple markets including corporate, social, nonprofit, and international segments. As a senior leader, the Director will collaborate closely with the General Manager and other key stakeholders to set pricing strategies, design event packages, and develop promotional initiatives that position View Boston as a premier event destination. This role also demands expertise in competitor analysis, event cost strategies, vendor relations, and team leadership. Additionally, the Director of Events will recruit, train, and mentor the event sales and catering teams, fostering a high-performance and service-driven culture focused on surpassing goals and delivering excellence. This is a salaried position offering competitive pay commensurate with experience alongside a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan. The role is based on-site at View Boston, requiring the ability to work varying hours including days, evenings, weekends, and holidays as needed to support event functions and business growth. This position provides an exciting platform for an entrepreneurial hospitality professional to thrive and make a significant impact at a world-class venue known for spectacular views and exceptional events.

Job Requirements

Bachelor’s degree in hospitality, business, or a related field preferred
Minimum 7 years of progressive experience in event sales, catering, hospitality, or luxury venue management
Proven ability to meet or exceed sales targets
Strong network within Boston’s corporate and social event community
Experience with CRM and event management systems such as Tripleseat
Excellent communication and presentation skills
Strong leadership, negotiation, and interpersonal skills
Ability to work in a fast-paced, high-growth environment
Ability to work long and irregular hours including days, evenings, weekends, and holidays
Proficiency in Microsoft Office, revenue management software, and ticketing systems
Ability to prioritize multiple projects effectively
Professional presentation and work ethic
Ability to recruit, train, and mentor teams
Ability to analyze data for strategic decision-making
Ability to foster a collaborative and service-driven culture

Job Qualifications

Bachelor’s degree in hospitality, business, or a related field preferred
7+ years of progressive experience in event sales, catering, hospitality, or luxury venue management
Proven track record of meeting or exceeding sales targets
Strong existing network within Boston’s corporate and social event community
Experience with CRM and event management systems such as Tripleseat
Exceptional leadership, communication, and negotiation skills
Ability to thrive in a fast-paced, high-growth environment
Excellent organizational, planning, and interpersonal skills
Excellent written and verbal skills
Professional presentation, appearance, and work ethic
Passion for hospitality and delivering elevated experience
Entrepreneurial mindset and proactive sales approach
Strong skills in forecasting, demand analysis, and pricing strategies to optimize profitability
Proficiency in Microsoft Office including Excel, revenue management software platforms, ticketing systems
Ability to work under limited supervision and interact with all levels of staff, including management and client representatives
Ability to translate data into clear, actionable business decisions

Job Duties

Develop and execute a comprehensive event sales strategy to achieve and exceed annual revenue goals
Identify new business opportunities across corporate, social, nonprofit, and international markets
Build and maintain a strong pipeline of leads through proactive outreach, networking, and partnerships
Collaborate with senior leadership to set pricing strategies, packages, and promotional initiatives
Conduct highest-and-best-use and displacement analysis between ticket sales and private events
Conduct ongoing competitor price and product analyses to ensure proper rate positioning and product offering relative to competition
Serve as the primary point of contact for high-profile and VIP clients
Cultivate long-term relationships with corporate planners, agencies, DMCs, and local partners
Represent View Boston at industry events, trade shows, and networking functions
Ensure seamless communication and handoff from sales to execution
Collaborate on menu development, service standards, and guest experience enhancements
Maintain strong partnerships with preferred vendors and caterers
Develop and execute a comprehensive catering strategy to achieve and exceed annual event cost savings goals
Build and maintain external catering relationships, networking, and partnerships
Recruit, train, and mentor the event sales and catering teams
Set clear goals, KPIs, and accountability standards
Foster a high-performance, collaborative, and service-driven culture
Conduct regular coaching, performance reviews, and professional development
Leverage social media, industry platforms, and tools such as PartySlate to showcase events
Perform other duties as assigned by View Boston Management