Director of e-Commerce

Salt Lake City, UT, USA|Remote

Job Overview

Benefits

401(k) matching

Dental Insurance

employee discount

Health Insurance

Referral program

Vision Insurance

Job Description

KURU Footwear, nestled in Salt Lake City, Utah, is a company driven by a passion for mobility and wellness. We believe that your feet should empower you, not limit your lifestyle, and our mission reflects this core belief. By designing innovative footwear aimed at relieving foot pain, improving overall comfort, and providing robust support, we help customers regain the freedom to enjoy their favorite activities. Our commitment extends beyond merely selling shoes; we strive to enhance the quality of life through products that allow people to move confidently and comfortably. As a notable player in the footwear industry, KURU consistently focuses on quality, innovation, and customer satisfaction to maintain and grow our loyal customer base.

At KURU Footwear, we are currently seeking an experienced and strategic Director of e-Commerce to spearhead our online sales and redefine the customer shopping experience. This role isn't just about managing a website but about owning and advancing KURU's highest-performing sales channel. The Director of e-Commerce will play a pivotal role in shaping how customers interact with our brand digitally, working to optimize every part of the online journey, from discovery through purchase. This opportunity offers a unique blend of strategic oversight, operational leadership, and hands-on optimization, aimed at driving substantial revenue growth and deepening customer engagement.

The Director of e-Commerce will collaborate closely with cross-functional teams, including marketing, technical, and executive leadership, to set and execute a comprehensive digital commerce strategy. Key responsibilities include managing the Shopify Plus platform's performance, orchestrating conversion rate optimization efforts, and leveraging data analytics to inform actionable improvements. This role demands a deep understanding of digital merchandising, customer behavior analytics, e-commerce technologies, and the ability to lead development projects and vendor relationships effectively.

This role supports a hybrid work schedule based in Salt Lake City, Utah, with at least three days per week in the office, and offers competitive salary and benefits, including health and dental insurance, a 401(k) plan with company match, and performance bonuses. At KURU, you will not only influence the growth of a thriving brand but also contribute to a mission that truly makes a difference in people’s lives. If you are a data-driven leader with a passion for delivering top-tier digital shopping experiences and driving business growth, KURU Footwear invites you to join our team and lead our e-commerce journey to new heights.

Job Requirements

Bachelor's degree in business, marketing, or related field
Minimum 8 years of experience in e-commerce, including 2 years in a leadership position
Proficiency with Shopify Plus and e-commerce technologies
Demonstrated ability to improve conversion rates and drive revenue growth
Experience in managing technical teams or vendors
Strong analytical and communication skills
Ability to work collaboratively across departments
Excellent organizational and project management skills
Comfortable working in a fast-paced, changing environment

Job Qualifications

8+ years of experience in e-commerce with at least 2 years in a leadership role supporting a direct-to-consumer (DTC) brand
Extensive experience managing Shopify or Shopify Plus environments
Proven success improving conversion rates and driving online revenue growth
Strong understanding of conversion rate optimization (CRO), customer experience, and digital merchandising
Experience managing development teams or technical vendors
Strong analytical skills with experience using GA4, Excel or Google Sheets, and testing platforms
Ability to translate data into strategic business decisions
Excellent communication and leadership skills with the ability to collaborate across departments
Highly organized with strong prioritization and project management abilities
Self-motivated and comfortable working in a fast-paced, evolving environment

Job Duties

Own key performance metrics including conversion rate (CVR), revenue per visitor, and average order value (AOV)
Lead ongoing conversion rate optimization (CRO) through A/B testing, multivariate testing, analysis, and experimentation
Optimize the customer journey across the homepage, product detail pages (PDPs), collection pages (PLPs), and landing pages
Develop merchandising strategies that increase basket size through product recommendations, cross-sells, upsells, bundles, and product sequencing
Use customer behavior, analytics, and session data to identify opportunities for growth
Partner with the Technical e-Commerce Manager to maximize the performance of Shopify Plus platform
Help establish priorities for development projects and technical initiatives