Director of Brand Marketing

The Meritage Resort & Spa is an esteemed luxury hospitality destination nestled in a premier location, offering guests an exceptional experience through its sophisticated amenities, elegant accommodations, and world-class services. Operated by Pacific Hospitality Group, a company known for its dedication to creating long-term value and sustainable growth, the resort exemplifies a commitment to integrity, customer focus, and community enrichment. Pacific Hospitality Group adopts an owner/operator business model that sets it apart in the hospitality industry by focusing on nurturing both its properties and team members for long-term success. Their philosophy involves honoring core values such as integrity, compliance, humility, and respect while delivering memorable experiences that resonate deeply with guests and community members alike.

The role of the Director of Brand Marketing at the Meritage Resort & Spa is critical to maintaining and elevating the hotel's prestigious brand identity across all guest-facing touchpoints. This position is responsible for shaping the narrative presented to guests, ensuring that all marketing initiatives reflect the unique character of the resort and align with the broader objectives of the home office marketing team. With a salary range between $130,000 to $165,000, this full-time leadership role blends creativity with strategic execution, focusing on authentic brand representation, content creation, and seamless activation of marketing campaigns on-site.

As the on-property steward of the brand, the Director of Brand Marketing oversees the development and deployment of marketing materials, social media content, and special campaigns that highlight the resort’s culinary offerings, wellness experiences, event programming, and local culture. The position requires close collaboration with multiple internal departments—including Food & Beverage, Spa, Rooms, Events, and Sales—to craft and communicate compelling guest experiences that drive engagement and revenue. Additionally, the Director acts as the primary liaison with the home office marketing team, translating property insights into impactful marketing content and coordinating operational inputs necessary for campaign success.

This role demands a blend of expertise in hospitality marketing, storytelling, project management, and interpersonal communication. Candidates are expected to have a proven track record in managing brand marketing efforts in luxury or lifestyle hospitality environments, demonstrating strong organizational skills, creativity, and the ability to influence cross-functional teams. The Director of Brand Marketing also plays an essential role in capturing visual content such as photography and short-form videos, managing influencer and media relationships, and ensuring consistent application of brand standards in all promotional efforts.

Moreover, this role extends beyond traditional marketing responsibilities by fostering community engagement through partnerships with local businesses and tourism organizations, enhancing the resort’s presence in its market. The Director regularly provides insights and reports on marketing performance, guest sentiment, and competitive trends to guide the home office in refining campaign strategies. A key component of success in this role involves delivering timely and high-quality marketing executions, maintaining operational alignment, and contributing to an enriching guest experience that drives brand loyalty and business growth.

The Meritage Resort & Spa values diversity and inclusion, proudly providing equal employment opportunities to all applicants and employees without regard to race, color, religion, age, sex, national origin, disability, or any other protected characteristic. This commitment extends to all aspects of employment, ensuring a supportive and respectful workplace culture. Joining the team means becoming part of a company that not only prioritizes exceptional hospitality but also upholds a strong ethical foundation and commitment to its community and employees. This is an exciting opportunity for a dynamic marketing professional to lead branding initiatives at a distinguished resort, contributing to its continued success and memorable guest experiences.