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The Meritage Resort & Spa logo

Director of Brand Marketing

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $130,000.00 - $165,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
401(k)
Paid holidays
Employee Discounts
Professional development opportunities

Job Description

The Meritage Resort & Spa is an esteemed luxury hospitality destination nestled in a premier location, offering guests an exceptional experience through its sophisticated amenities, elegant accommodations, and world-class services. Operated by Pacific Hospitality Group, a company known for its dedication to creating long-term value and sustainable growth, the resort exemplifies a commitment to integrity, customer focus, and community enrichment. Pacific Hospitality Group adopts an owner/operator business model that sets it apart in the hospitality industry by focusing on nurturing both its properties and team members for long-term success. Their philosophy involves honoring core values such as integrity, compliance, humility,... Show More

Job Requirements

  • Bachelor s degree in marketing, communications, hospitality, or related field preferred
  • Minimum 5 years of experience in hospitality brand marketing or related roles
  • Proven ability to manage complex marketing projects and timelines
  • Strong understanding of brand standards and guest experience alignment
  • Excellent written and verbal communication skills
  • Ability to collaborate effectively across multiple departments
  • Proficiency in content creation tools and social media platforms
  • Flexibility to work irregular hours including weekends or events
  • Demonstrated leadership and team collaboration capabilities

Job Qualifications

  • 5 7 years of hospitality, brand marketing, communications, or public relations experience
  • Strong storytelling instincts with ability to capture and identify compelling content
  • Proven project management experience in a cross-functional environment
  • Excellent communication and interpersonal skills
  • Experience supporting or hosting content creators, media, or influencers
  • Strong organizational skills with high attention to detail and deadlines
  • Experience in premium, luxury, lifestyle, or independent hospitality environments preferred
  • Comfortable producing light content with a mobile device for marketing use

Job Duties

  • Maintain and elevate the property s brand identity across all guest and operational touchpoints
  • Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery
  • Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative
  • Ensure local marketing materials reflect approved brand standards
  • Serve as the on-property steward of the Stay Golden loyalty program
  • Partner with the on-property revenue team to monitor booking trends and opportunity gaps
  • Ensure on-property activations convert guest interest into leisure room nights and ancillary spend
  • Provide the home office teams with details and creative briefs for marketing channels
  • Capture on-property photography and short-form video
  • Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture
  • Prepare shoot locations and coordinate staff/talent for content needs
  • Host and manage influencers, media, and content creators
  • Maintain a current library of visual and narrative assets
  • Deploy home-office generated marketing assets accurately
  • Communicate all operational updates impacting marketing on time
  • Oversee execution for seasonal campaigns and guest activations
  • Confirm marketing deliverables are timely implemented
  • Serve as project manager for all on-property marketing initiatives
  • Manage timelines, deliverables, and cross-department responsibilities
  • Track content needs, updates, approvals, deadlines, and deployment windows
  • Maintain a master property marketing calendar aligning with home office leadership
  • Identify risks or operational blockers early and communicate them
  • Ensure all departments provide required marketing inputs on schedule
  • Build and maintain partnerships with local businesses, tourism boards, and community organizations
  • Identify brand-aligned collaborations to enhance awareness and guest engagement
  • Represent hotel at community events and media engagements
  • Develop co-marketing or partnership opportunities for amplification
  • Serve as main point of contact for home office marketing initiatives
  • Provide weekly updates on project status, pending inputs, and deployment readiness
  • Supply home office teams with timely property inputs including menus, spa promotions, event details, photography content, and operational changes
  • Participate in monthly planning sessions to align on storytelling and campaigns
  • Share insights on guest response, local trends, competitive activity, and brand opportunities
  • Provide feedback on home office campaign performance and opportunities for enhancement
  • Surface on-property wins and local experiences for broader marketing use
  • Maintain awareness of guest sentiment and active feedback loops with home office teams

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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