Job Overview
Compensation
Salary
Range $48,600.00 - $72,900.00
Benefits
Health Insurance
Dental Insurance
Paid Time Off
retirement savings plan
Professional development opportunities
Employee wellness programs
flexible spending accounts
Job Description
Continuum Healthcare is a leading provider in the healthcare community, dedicated to delivering exceptional care services across various levels including Skilled Nursing, Sub-Acute Rehabilitation (SAR), and Assisted Living. Known for its commitment to quality and innovation, Continuum Healthcare strives to create an environment where residents receive personalized, compassionate, and comprehensive care tailored to their individual needs. The organization emphasizes the importance of community involvement, strong partnerships with healthcare providers, and adherence to stringent industry standards to enhance the overall resident experience and health outcomes.
The Director of Admissions & Marketing at Continuum Healthcare plays a pivotal role in driving the success and growth of the community by managing all facets of admissions, business development, marketing, and community outreach. This leadership position requires a strategic thinker and an effective communicator who will oversee the entire admissions process from referral to move-in, cultivate and maintain strong partnerships with hospitals, physicians, referral sources, residents, families, and community organizations. Working closely with the Building Administrator and the Corporate Director of Marketing & Admissions, the Director is responsible for achieving census growth, optimizing payer mix, and positioning the campus as the provider of choice within the local market.
This role is essential in ensuring a seamless and positive experience for prospective and current residents, enhancing community awareness, and increasing occupancy across the Skilled Nursing, Sub-Acute Rehabilitation, and Assisted Living sectors of the campus. The Director leads efforts in admissions management including referral evaluation, insurance verification, scheduling and conducting tours, admission documentation, and coordination across multiple internal departments such as nursing and therapy. Business development responsibilities include establishing and nurturing referral relationships with a wide network of hospitals, discharge planners, social workers, physicians, and other healthcare providers to promote referral and program growth.
Additionally, the Director spearheads marketing initiatives to raise community awareness and showcase the comprehensive continuum of care services. Planning and executing community outreach events, educational seminars, networking opportunities, and collaborative marketing efforts with assisted living leadership ensures the campus' visibility and reputation. The Director also monitors referral activity and occupancy trends to develop targeted strategies to increase census and improve referral conversions.
Leadership duties encompass preparing and submitting detailed monthly reports on admissions, marketing, census, and outreach to corporate leadership, participating in departmental strategic meetings, ensuring compliance with all relevant policies and regulations including HIPAA, and maintaining high standards of customer service and resident satisfaction. This multifaceted role demands an individual with strong organizational skills, healthcare industry knowledge, a proactive approach to relationship building, and acute attention to detail to uphold Continuum Healthcare's mission of providing outstanding care services and strengthening community partnerships
The Director of Admissions & Marketing at Continuum Healthcare plays a pivotal role in driving the success and growth of the community by managing all facets of admissions, business development, marketing, and community outreach. This leadership position requires a strategic thinker and an effective communicator who will oversee the entire admissions process from referral to move-in, cultivate and maintain strong partnerships with hospitals, physicians, referral sources, residents, families, and community organizations. Working closely with the Building Administrator and the Corporate Director of Marketing & Admissions, the Director is responsible for achieving census growth, optimizing payer mix, and positioning the campus as the provider of choice within the local market.
This role is essential in ensuring a seamless and positive experience for prospective and current residents, enhancing community awareness, and increasing occupancy across the Skilled Nursing, Sub-Acute Rehabilitation, and Assisted Living sectors of the campus. The Director leads efforts in admissions management including referral evaluation, insurance verification, scheduling and conducting tours, admission documentation, and coordination across multiple internal departments such as nursing and therapy. Business development responsibilities include establishing and nurturing referral relationships with a wide network of hospitals, discharge planners, social workers, physicians, and other healthcare providers to promote referral and program growth.
Additionally, the Director spearheads marketing initiatives to raise community awareness and showcase the comprehensive continuum of care services. Planning and executing community outreach events, educational seminars, networking opportunities, and collaborative marketing efforts with assisted living leadership ensures the campus' visibility and reputation. The Director also monitors referral activity and occupancy trends to develop targeted strategies to increase census and improve referral conversions.
Leadership duties encompass preparing and submitting detailed monthly reports on admissions, marketing, census, and outreach to corporate leadership, participating in departmental strategic meetings, ensuring compliance with all relevant policies and regulations including HIPAA, and maintaining high standards of customer service and resident satisfaction. This multifaceted role demands an individual with strong organizational skills, healthcare industry knowledge, a proactive approach to relationship building, and acute attention to detail to uphold Continuum Healthcare's mission of providing outstanding care services and strengthening community partnerships
Job Requirements
- Minimum of two years of experience in healthcare admissions, marketing, business development, sales, or a related healthcare field
- Knowledge of Medicare, Medicaid, Managed Care, commercial insurance, and the admissions process
- Proficiency with PointClickCare (PCC) preferred
- Ability to build and maintain professional relationships with healthcare referral sources
- Excellent communication and organizational skills
- Strong problem-solving and time management skills
- Proficiency in Microsoft Office
- Valid driver's license and reliable transportation
Job Qualifications
- Minimum of two (2) years of experience in healthcare admissions, marketing, business development, sales, or a related healthcare field
- Long-term care, skilled nursing, assisted living, or post-acute care experience preferred
- Working knowledge of Medicare, Medicaid, Managed Care, commercial insurance, and the admissions process
- Experience with PointClickCare (PCC) preferred
- Proven ability to build and maintain relationships with hospitals, physicians, discharge planners, case managers, and community referral sources
- Excellent customer service, communication, organizational, and interpersonal skills
- Strong problem-solving, time management, and follow-up abilities
- Proficient in Microsoft Office and other business software applications
- Valid driver's license with reliable transportation
Job Duties
- Manage the admissions process from referral through admission
- Receive and review all referrals and coordinate timely clinical and financial reviews with an expected 15-minute referral response whenever possible
- Verify insurance benefits, authorizations, and payer eligibility
- Communicate with hospitals, physicians, referral sources, residents, and families throughout the admissions process
- Schedule and conduct tours for prospective residents and families
- Complete admission agreements and all required admission documentation
- Enter resident information into PointClickCare (PCC)
- Coordinate admissions with nursing, therapy, social services, environmental services, dietary, housekeeping, and maintenance
- Ensure resident rooms are clean, furnished, fully prepared, and admission-ready prior to every admission
- Welcome residents and families and ensure a seamless admission experience from referral through move-in
- Maintain accurate referral tracking and follow up on pending referrals
- Develop and maintain strong relationships with hospitals, discharge planners, case managers, social workers, physicians, hospitalists, specialists, home health agencies, hospice providers, senior centers, adult day programs, assisted living communities, independent living communities, and other referral partners
- Conduct routine hospital, physician, and community outreach visits to strengthen referral relationships
- Notify local primary care physicians when their patients are admitted to the facility
- Assist with physician credentialing opportunities when appropriate
- Identify new referral sources, strategic partnerships, and opportunities to grow census and market share
- Work with the Corporate Director of Marketing & Admissions to identify community needs and recommend new clinical programs and services
- Develop and implement marketing strategies that increase occupancy and community awareness for the entire campus, including Skilled Nursing, Sub-Acute Rehabilitation (SAR), and Assisted Living
- Collaborate with the Assisted Living leadership team to plan and execute joint marketing initiatives, community outreach, open houses, educational programs, and campus-wide events
- Plan and coordinate community events, health fairs, physician outreach, networking opportunities, and educational seminars that showcase the full continuum of care
- Build relationships with physicians, local businesses, senior organizations, community groups, and healthcare providers throughout the market
- Represent Continuum Healthcare at community events and serve as a positive ambassador for the organization
- Submit community events, resident success stories, photographs, and marketing highlights to the Corporate Director of Marketing & Admissions and the Corporate Social Media Manager
- Work closely with the Building Administrator and Corporate Director of Marketing & Admissions to achieve and maintain occupancy goals and a strong payer mix
- Monitor referral activity, conversion rates, lost referrals, and census trends
- Develop action plans to increase occupancy and improve referral conversion
- Support occupancy growth across Skilled Nursing, Sub-Acute Rehabilitation, and Assisted Living
- Prepare and submit all required monthly admissions, marketing, census, referral, outreach, and business development reports to the Corporate Director of Marketing & Admissions
- Participate in leadership meetings and collaborate with department heads to ensure successful admissions and customer satisfaction
- Maintain compliance with all company policies, HIPAA regulations, and federal and state requirements
- Perform other duties and responsibilities as assigned
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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