Director of Activations

K-LOVE is a prominent nonprofit multi-platform media company dedicated to drawing people closer to Christ through its various outreach initiatives. Established in 1982 in Santa Rosa, CA, K-LOVE began as a single radio station and has since grown into the operator of the nation's two largest Christian music radio networks, K-LOVE and Air1. Today, the organization boasts over 1,000 broadcast signals across all 50 states, streaming audio that reaches a global audience, and a diversified portfolio of media ministries, including podcasts, books, films, concerts, and special events. With nearly 500 employees spread between its Nashville, TN office and field locations nationwide, K-LOVE maintains a strong presence both culturally and in the community, driven by its mission to create meaningful spiritual connections.

The role of the Director of Activations is pivotal in representing the core values and mission of K-LOVE and Air1 within the live events domain. Reporting directly to the Executive Director of Live Events & Underwriting, the Director provides visionary leadership in both developing and executing strategic regional and event-centric plans that bring the Ministry's mission to life. This person will spearhead innovative and impactful activations designed to cultivate audience engagement, inspire partnerships, and reinforce the brand identity with excellence and a purposeful approach for every live event experience. Whether working on small community gatherings or large-scale concerts and broadcasts, the Director ensures every detail and moment facilitates moments that move people closer to Jesus.

This role demands a leader who balances creativity, collaboration, and spiritual integrity while managing and mentoring a team of event and live event specialists. Key responsibilities involve managing multi-market touring programs, street team operations, and immersive brand experiences at concerts, festivals, and major gatherings. Additionally, the Director maintains and nurtures relationships with industry stakeholders such as concert promoters, artists’ management, festival owners, and promotional partners to advance the overall Ministry goals. The position also involves overseeing national activation budgets, vendor contracts, equipment logistics, and the meticulous tracking of performance metrics, audience engagement, and sponsorship deliverables.

This is an in-office position based in Franklin, TN, and requires a commitment to the organization’s core values. A values fit is essential, emphasizing alignment with K-LOVE’s mission, beliefs, and operational ethos. Candidates are required to submit a portfolio with their resume to demonstrate experience and capability in executing transformative live events. The role demands not only exceptional strategic and operational acumen but also a profound passion for the Ministry's goals and the social sector. Effective communication, exceptional interpersonal skills, and a collaborative spirit are critical to thriving in this role.