Director, Marketing & Business Development-V

Ann Arbor, MI, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $67,100.00 - $123,400.00

Work Schedule

Flexible

Weekend Shifts

Benefits

flexible schedule

team environment

Professional development opportunities

Employee Discounts

Health Insurance

Paid Time Off

Retirement Plan

Job Description

Twelve Oaks Mall is a premier shopping destination known for its diverse retail offerings and vibrant community atmosphere. Situated in a bustling commercial area, Twelve Oaks Mall attracts shoppers from diverse demographics, providing a unique blend of shopping, dining, and entertainment experiences. This establishment boasts a modern infrastructure, a wide range of stores, and a dynamic environment that fosters both consumer engagement and business growth. The mall's management team is committed to innovation, strategic growth, and creating value for retailers and visitors alike, making it a preferred location for commercial activity in the region.

The role of Director of Marketing and Business Development at Twelve Oaks Mall is a pivotal leadership position responsible for driving revenue growth through the strategic marketing and sales of the mall's property and media assets. This full-time role requires a professional with a strong background in sales, marketing, and business development within the retail or commercial real estate sectors. The Director will lead the creation, development, and implementation of comprehensive marketing strategies designed to promote the mall’s assets to a variety of stakeholders, including consumers, advertisers, marketing companies, and the surrounding business community.

This position is charged with the responsibility of crafting innovative approaches to uncovering and capitalizing on revenue opportunities through effective positioning of mall assets and programming. The Director will collaborate closely with retailers to develop intensification strategies that amplify their visibility and engagement through mall platform programs. In addition to managing national and regional strategic business ventures (SBV) initiatives, the Director will oversee budgeting processes, ensuring efficient allocation and maximization of marketing funds by analyzing return on investment (ROI). This role demands exceptional leadership capabilities, including team building, coaching, and managing multiple concurrent projects to maintain a cohesive and productive marketing environment.

Furthermore, the Director of Marketing and Business Development will play an essential role in maintaining and enhancing the mall's public image through strategic media relations, coordinating visual merchandising, signage, and advertising that align with the overall business objectives. A key focus will be on expanding the mall’s digital and social media presence by growing the fan base on platforms such as Facebook and Instagram and increasing subscriber engagement via SMS and email campaigns. The ability to think strategically while executing tactical plans is crucial in this position, supported by a solid understanding of retail marketing, advertising trends, and media industry dynamics.

With a requirement for flexibility and occasional overnight travel, the Director will also actively participate in management meetings, serve as a Manager on Duty, and contribute to the mall's operational excellence. This multifaceted role offers a challenging and rewarding opportunity for a driven marketing professional eager to influence the success of one of the region’s leading retail centers.

Job Requirements

BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically
Strong organization and coordination skills

Job Qualifications

BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Ability to think strategically

Job Duties

Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Responsible for developing and implementing retailer intensification strategies
Promote platform program opportunities to retailers, securing retailer offers to enhance programming
Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
Coordinate shopping center visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of social media channels, including fan base for Facebook and Instagram, as well as an increase in data collection, SMS and Email subscribers, for the specific business unit
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center