Bimbo Bakeries logo

Director Customers

Euless, TX, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $149,900.00 - $205,700.00
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Work Schedule

Standard Hours
Flexible
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Benefits

competitive salary
Annual bonus
401k plan
company match
Comprehensive benefits package
Paid Time Off
inclusive work environment

Job Description

Bimbo Bakeries USA is a prominent leader in the baking industry, known for producing and distributing some of the most beloved bread, bakery, and snack brands in the United States. With brands like Arnold, Brownberry, Oroweat bread, Thomas' English muffins and bagels, along with Sara Lee, Entenmann’s, and Marinela cakes and donuts, Bimbo Bakeries USA has established itself as the largest baking company in the world. The company employs over 20,000 associates across various bakeries, sales centers, offices, and sales routes, all working tirelessly to ensure consumers have access to the freshest, highest-quality products at every meal. At Bimbo Bakeries USA, there is a strong commitment to providing a safe and inclusive work environment that values diversity, encourages employee development, and allows associates to be their authentic selves. The company offers competitive pay, comprehensive benefits, and fosters a culture where every employee is part of a larger family committed to excellence and growth.

The role of Director of Customers – South Central is a vital leadership position within Bimbo Bakeries USA, acting as the General Manager for the South Central geography. This position carries full end-to-end ownership of business performance across a complex, matrixed organization. The Director is responsible for strategy development, commercial execution, financial outcomes, and customer relationship management within the South Central Business Unit. Serving as the single point of contact and resident expert, this role manages the total branded commercial bakery business while also driving growth and execution in in-store bakery, Barcel, private label, and new growth customer segments. This leader must operate with an owner’s mindset—leading without limits or relying solely on formal reporting lines—while driving clarity, accountability, and flawless execution at both the customer and store levels.

Performance in this role is measured by business results, team capability, and the satisfaction of customers. The Director also champions the elevation of customer management partnerships and processes, shifting relationships from transactional to strategic over time. Collaboration is essential in this role, as the Director works across departments such as Sales, Category Management, Finance, Operations, Revenue Growth Management, Supply Chain, Shopper Marketing, and Brand Marketing to achieve sustainable, profitable growth and gain market share. With a leadership style that emphasizes matrix leadership, accountability, and operational excellence, this role requires strong business acumen, advanced analytical capabilities, and effective communication skills.

This leadership opportunity offers a competitive salary range from $149,900 to $205,700, along with annual bonus eligibility, a comprehensive benefits package, and participation in a 401k plan with company matching. The position requires significant travel, approximately 40-50%, to oversee and engage effectively with multiple customer locations. Successful candidates will demonstrate a strong track record in managing complex customer portfolios, delivering results, and leading high-performing teams in challenging environments. Bimbo Bakeries USA is an equal opportunity employer committed to diversity and inclusion, and it offers reasonable accommodations for employees with disabilities.

Job Requirements

  • Bachelor’s degree
  • 10-15 years of experience in CPG sales and/or direct store delivery
  • Proven leadership in managing complex customer portfolios
  • Strong team leadership experience
  • Proficiency in analytics and financial management
  • Experience working in matrixed organizations
  • Excellent communication and negotiation skills
  • Ability to prioritize and manage multiple tasks effectively
  • Capability to influence and manage relationships internally and externally
  • High proficiency in Excel and PowerPoint
  • Travel availability of 40-50%

Job Qualifications

  • Bachelor’s degree required
  • 10-15 years of progressive experience in CPG sales and/or direct store delivery
  • Proven experience leading complex customer portfolios and delivering sustained sales and profit results
  • Strong record of team leadership with direct and indirect reports
  • Deep capability in analytics, financial acumen, and strategic planning
  • Demonstrated ability to lead effectively in highly matrixed organizations
  • Strong analytic and communication skills including written, verbal, presentation, and interpersonal
  • Previous training in negotiation skills
  • Ability to work effectively in complex environments managing multiple priorities
  • Skilled in managing relationships both up and down internally and externally
  • Highly collaborative with cross-functional business partners
  • Proficient in Excel, PowerPoint, syndicated data, and trade promotion management
  • Willingness to travel 40-50%

Job Duties

  • Develop and execute annual operating plans and joint business plans with clear priorities, KPIs, and ROI discipline
  • Proactively identify growth opportunities, remove obstacles, and reallocate resources to maximize long-term value
  • Own the total financial performance including revenue, profit, trade, and margin for the South Central geography
  • Serve as the single point of accountability for senior customer relationships internally and externally
  • Lead all strategic customer conversations including growth strategy, portfolio expansion, and issue escalation
  • Establish the company as a trusted advisor across branded commercial bakery, in-store bakery, Barcel, and private label
  • Identify and activate growth levers such as distribution, pricing, assortment, merchandising, promotion, and innovation
  • Leverage insights and analytics for decision making, anticipate trends and adjust strategy
  • Drive portfolio balance and integration across branded and private-label businesses
  • Leverage consumer-driven insights to drive business decisions and solutions
  • Fuel growth of brand plans positively influencing total category through acquisition, retention, and conversion
  • Collaborate with brand teams to ensure strategy and tactics are executed in retail partnerships
  • Manage trade spend, forecasting, budget control, and optimize investments
  • Monitor margin performance and make timely corrective actions
  • Lead and develop a high-performing team fostering a culture of ownership and accountability
  • Coach direct and indirect reports to think and act as general managers
  • Lead cross-functional alignment across sales, category, supply chain, marketing, finance, and operations
  • Ensure frontline execution excellence in ordering, distribution, merchandising, display compliance, and service levels
  • Partner with supply chain and operations to improve efficiency and customer experience
  • Communicate strategy, priorities, and performance clearly and transparently
  • Provide updates on results, risks, and opportunities to stakeholders
  • Inspire followership through decisive leadership, resilience, and customer focus

Job Criteria

Experience

Expert Level (7+ years)


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