Director, Commercial Sales, Retail & Foodservice

HelloFresh is a global leader in the meal kit delivery service industry, operating actively in 18 countries across three continents. Over the past decade, the company has revolutionized the way people approach meal preparation by providing high-quality ingredients and innovative recipes tailored for various meal occasions. The mission of HelloFresh is to change the way people eat forever by offering fresh, delicious, healthy, and sustainable food options, a vision that has established it as the world's foremost meal kit company. The HelloFresh Group encompasses several brands, including HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, and Youfoodz, each contributing uniquely to the company’s success in meeting diverse consumer needs worldwide.

We are currently seeking a Director, Commercial Sales, Retail & Foodservice for Factor's New Channels team, which is tasked with expanding growth beyond our core Direct-to-Consumer (DTC) business. This role focuses on further developing the Retail and Foodservice sectors, pivotal areas that are transitioning from pilot stages into full-scale operations. Responsibilities include supporting expansion efforts with major retailers such as Target and Costco, managing retail marketing executions, navigating supply chain complexities, and enhancing commercial planning. The Director will serve as the commercial leadership pillar for these growth channels, reporting directly to the General Manager, New Channels.

As a critical leader within the organization, the Director of Commercial Sales, Retail & Foodservice will own the profit-and-loss (P&L) for their portfolio, driving revenue delivery, margin management, trade spend oversight, and variance analysis relative to plans. The role involves closely collaborating with various internal teams—including Sales & Business Development, Strategy & Planning, Finance, Supply Chain, Marketing, and Operations—to build a robust multi-channel commercial roadmap aligning with business objectives. The ideal candidate is a builder with extensive experience in Consumer Packaged Goods (CPG) sales leadership, possessing a strong account strategy acumen, financial discipline, and operational excellence.

This leadership role demands the ability to bring structure to a high-growth environment often characterized by emerging processes and evolving playbooks. The Director will leverage their expertise to define portfolio-level retailer and channel priorities across multiple channels such as grocery, club, specialty retail, foodservice, and new growth initiatives. They will also oversee pricing architecture, manage commercial commitments including Joint Business Plans (JBPs) and long-term agreements, and ensure governance around trade agreements. The position requires high-level partnership with the Head of Sales & Business Development for customer strategy, account prioritization, and new account development, while also managing escalations for senior customer relationships.

In addition, the Director will lead the commercial operating rhythm to align sales, finance, supply chain, and marketing teams on key priorities, risks, and decisions. They will sponsor Sales and Operations Planning (S&OP) efforts, setting expectations around forecast accuracy, trade Return on Investment (ROI), customer engagement quality, category reviews, and commercial readiness for new item launches. Broker governance, distributor business reviews, and partner performance management also fall under their purview. The role includes direct management and coaching of the commercial team, sequencing future hiring aligned with revenue milestones, and representing Retail and Foodservice priorities to senior Factor and HelloFresh leadership with clear, data-backed recommendations.

This position offers a competitive salary range of $140,700 to $170,000 USD and is eligible for the HelloFresh equity plan. Employment benefits include a comprehensive health and wellness package, generous paid time off, a 401(k) company match that vests immediately, and discounts on meal subscriptions. HelloFresh is an employer committed to diversity, equity, and inclusion, fostering a collaborative and mission-driven work environment dedicated to disrupting traditional food supply chains.