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Vuori, Inc logo

Director, Brand Events & Experiential

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $165,000.00 - $195,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Savings and retirement plan
Employee assistance program
Vuori discount
Paid Time Off
wellness benefits
Fitness benefits

Job Description

Vuori is a pioneering company in the athletic apparel industry, redefining what it means to wear performance gear. Rooted deeply in the active coastal California lifestyle, Vuori creates products that not only support rigorous movement and sweating but are also designed with a casual flair that seamlessly transitions into everyday wear. The company embodies a vibrant integration of fitness, creative expression, and life’s pleasures, encapsulating a high-energy and fast-paced retail environment that reflects the dynamic nature of its clothing line. Vuori stands proud as a platform that encourages personal growth, opportunity, and success, inspiring individuals to approach their lives with... Show More

Job Requirements

  • Bachelor's degree or equivalent experience
  • Minimum 10 years of relevant industry experience
  • Proven track record in experiential and activation marketing
  • Ability to manage multi-million-dollar budgets
  • Strong leadership and team management skills
  • Excellent communication and interpersonal skills
  • Ability to work cross-functionally and manage multiple stakeholders simultaneously

Job Qualifications

  • 10+ years of experience in experiential marketing, partnership marketing, influencer marketing, or brand activation roles
  • Proven success designing and executing high-impact events, retail activations, and influencer-driven experiences
  • Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats
  • Experience working within sports, entertainment, lifestyle, or consumer brands preferred
  • Excellent project management skills with the ability to lead complex, multi-channel initiatives from concept through execution
  • Strong cross-functional communicator with the ability to influence senior stakeholders
  • Experience managing agencies, production partners, and external vendors
  • Comfortable navigating regulatory and compliance considerations related to event production and logistics

Job Duties

  • Manage the global strategy for experiential and activation programs that bring the Vuori lifestyle to life and strengthen community connection
  • Develop and execute a global experiential roadmap that builds brand love, drives engagement, and supports long-term growth
  • Design, launch, and optimize large-scale immersive brand experiences across live events, retail environments, and consumer-facing platforms
  • Support product launches and seasonal campaigns through innovative, experiential storytelling
  • Create scalable event platforms and activation playbooks to ensure consistent execution across markets
  • Identify new partnerships, cultural opportunities, and experiential innovations that keep Vuori at the forefront of brand engagement
  • Manage large-scale, brand-led marketing events, flagship activations, and major store openings that set the experiential vision and elevate how Vuori shows up in physical spaces

Job Criteria

Experience

Expert Level (7+ years)


Job Location

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