Director, Brand Events & Experiential

Vuori is a pioneering company in the athletic apparel industry, redefining what it means to wear performance gear. Rooted deeply in the active coastal California lifestyle, Vuori creates products that not only support rigorous movement and sweating but are also designed with a casual flair that seamlessly transitions into everyday wear. The company embodies a vibrant integration of fitness, creative expression, and life’s pleasures, encapsulating a high-energy and fast-paced retail environment that reflects the dynamic nature of its clothing line. Vuori stands proud as a platform that encourages personal growth, opportunity, and success, inspiring individuals to approach their lives with clarity, enthusiasm, and purpose while enjoying the journey. Vuori is committed to investing in happiness by developing products and experiences that empower people to lead healthier, more balanced lives.

The role of Director of Events & Experiential at Vuori is a cornerstone position that brings this philosophy to life through thoughtfully crafted, large-scale brand experiences. This strategic and creative leadership position is responsible for defining and executing Vuori’s global experiential and activation strategy. The director shapes the brand’s presence across retail, community, and cultural settings by leading immersive marketing activities, wellness programming, and culturally significant brand moments that enhance community connection, engagement, and brand loyalty. This role collaborates extensively across multiple departments, including Activation, Retail, Influencer, PR, Sports Marketing, Wholesale, and Brand teams, ensuring a cohesive and elevated brand experience that resonates with Vuori’s performance-driven, wellness-focused ethos and California lifestyle positioning worldwide.

The Director of Events & Experiential will manage a comprehensive global strategy for experiential and activation initiatives aimed at bringing the Vuori lifestyle to life. Responsibilities include designing, launching, and optimizing large-scale immersive brand experiences in live events, retail environments, and consumer-facing platforms. This role supports product launches and seasonal marketing campaigns through innovative and experiential storytelling. The director will also create scalable event platforms and activation playbooks to standardize excellence in execution across various markets while scouting new partnerships and cultural opportunities that maintain Vuori’s forefront presence in brand engagement.

Additionally, this role handles large-scale brand-led marketing events, flagship activations, and key store openings, working closely with Retail Community teams to synchronize brand moments with local programming. It defines a clear distinction between brand-led elevated experiences and community-led local initiatives, ensuring all activations reflect Vuori’s core values of movement, mindfulness, and elevated everyday living. The position demands collaboration with multiple teams to deliver integrated brand experiences that adapt to regional market needs and maintain a consistent brand identity.

Operational execution is a critical aspect of this role, requiring oversight of event production from logistics and vendor management to agency partnerships and performance measurement. The director will manage multi-million-dollar budgets with a sharp focus on ROI optimization and negotiate vendor contracts to enhance program effectiveness. Additionally, team leadership is vital, as the director builds and mentors a high-performing experiential and activations team, fostering a culture grounded in innovation, collaboration, and accountability. This role is essential in driving Vuori’s mission to inspire and connect through distinctive and memorable events that celebrate wellness and lifestyle.