Dine-In Campaign Manager - TikTok Local Services

TikTok is a global leader in the realm of short-form mobile video, driven by the mission to inspire creativity and bring joy to millions of users worldwide. Headquartered in Los Angeles and Singapore, TikTok has created a dynamic, diverse environment where innovation leads the way. With offices spanning major cities such as New York, London, Dublin, Paris, and Tokyo, TikTok has become not only a cultural phenomenon but also a leading platform for digital commerce and community engagement. TikTok Local Services, often referred to as TikTok GO, is a cutting-edge commerce solution that bridges the gap between global users and local businesses. The platform utilizes creative and interactive features like Points of Interest (POI), short videos, live streaming, and search functionalities to deliver authentic, real-life experiences to its users and empowers local businesses by helping them reach new customers and foster sustainable growth. Its mission is succinct — Discover great places, Empower local businesses.

This role focuses on managing the Dine-In Campaign within TikTok Local Services, a pivotal function designed to elevate local dining establishments through strategic marketing campaigns and events. As a Dine-In Campaign Manager based in Los Angeles, you will be responsible for planning and executing marketing strategies that harness the power of TikTok’s platform resources, including its product innovations, creators, and key opinion leaders, to maximize user engagement and drive business outcomes. You will manage campaigns from end to end, including setting goals, allocating budgets, and performing post-campaign analyses to derive actionable insights and refine future marketing efforts. This position requires a highly analytical mindset and excellent communication skills, as you will be collaborating closely with various teams such as creator operations, product management, and merchant business development.

A successful candidate will bring experience running campaigns connected to revenue, sales, or gross merchandise value (GMV), typically within lifestyle businesses or e-commerce sectors. The ideal manager will have demonstrated the ability to translate complex data into strategic plans that support business growth and foster collaboration across multiple stakeholders. The employment type is regular, with an annual salary range between $103,360 and $209,380, depending on qualifications and experience. In addition to a competitive salary, TikTok offers a comprehensive total compensation package that may include discretionary bonuses, stock units, and extensive benefits. This role is part of an innovative team at TikTok that drives community engagement and business growth by delivering compelling marketing campaigns tied to local dining and services, making a real impact on the digital and physical interaction between users and businesses.