Digital Marketing Manager

RAM Hotels is a dynamic and innovative hotel management company headquartered in Columbus, Georgia. As an independent franchisee, Ram Hotel Management, LLC operates hotels within the Alabama and Georgia regions, offering midscale hotel brand experiences in key markets. The company prides itself on continuously enhancing guest experiences while challenging and reshaping the hospitality industry's traditional perceptions. With a strong commitment to growth and leadership in the hospitality sector, RAM Hotels has established itself as a reputable employer and a key player in corporate America’s hotel management landscape. The organization fosters a family-oriented culture where employees are valued and offered meaningful career advancements and opportunities within the company.

The Digital Marketing Manager (DMM) role at RAM Hotels is a full-time position, with a competitive salary range from $77,000 to $95,000 annually. As a pivotal part of the marketing team, the DMM is entrusted with leading digital marketing initiatives designed to enhance brand presence, drive sales, and increase revenue. This role entails overseeing marketing campaigns from conception to execution, ensuring that digital efforts align with current industry standards and utilize best practices in digital marketing. The manager will continuously research trends and competitive positioning to adapt and improve the marketing strategies effectively.

The position requires the management of online marketing programs and contracts and nurturing partnerships across departments such as sales and revenue management. The DMM will strategically analyze and monitor digital media campaigns, using data-driven insights to keep content and advertising fresh, relevant, and effective. They will manage content calendars and campaign timelines for consistent messaging across digital channels, including email, social media, paid media, SEO/AEO, and website/app experiences.

In addition to day-to-day campaign management, the Digital Marketing Manager will define and evolve comprehensive measurement strategies for digital marketing performance. This holistic approach ensures alignment of metrics across channels and delivers insights to inform marketing decisions. Collaboration with subject matter experts is critical to developing engaging, audience-focused content that meets business goals throughout the buyer journey.

This senior marketing role not only demands technical expertise in digital marketing tools and analytics but also requires excellent communication and relationship-building skills to work effectively across various teams. The ability to stay current with emerging digital marketing trends and technologies is essential to maintain a competitive edge for RAM Hotels. Candidates may be asked to provide samples of previous work or develop a 30-60-90 day plan to demonstrate their strategic approach and readiness to succeed in this role.

RAM Hotels offers comprehensive benefits including health insurance, dental and vision insurance, disability insurance, 401(k) matching, paid holidays, paid time off, and numerous opportunities for career advancement. As an equal opportunity employer, RAM Hotels is committed to diversity, equity, and inclusion in every aspect of employment, ensuring a supportive and engaging workplace environment for all employees.