Digital Marketing Manager

RAM Hotels is an independent hotel management company headquartered in Columbus, Georgia, known for its dynamic, innovative approach within the hospitality industry. As a franchisee operating several midscale hotel brands across Alabama and Georgia, RAM Hotels has steadily established itself as a prominent leader in corporate America's hospitality sector. Despite its growth and success, the company remains committed to maintaining a culture of family and teamwork, welcoming new employees as integral members of the RAM Hotels family. The company emphasizes delivering exceptional guest experiences while continuously evolving to meet changing market demands. RAM Hotels independently controls all aspects of employment, including hiring, compensation, benefits, and workplace policies, underscoring its distinct identity separate from Marriott International, the broader hotel brand with which it is franchised.

The Digital Marketing Manager (DMM) at RAM Hotels plays a crucial role in shaping and executing comprehensive digital marketing strategies that drive increased sales and revenue. This full-time position offers an attractive salary range of $77,000 to $95,000, along with a competitive benefits package. The DMM will lead marketing campaigns from conceptualization through implementation while ensuring ongoing optimization based on industry trends and analytics insights. Responsibilities extend to negotiating advertising contracts, developing online marketing programs, and maintaining alignment with company goals and competitive positioning.

In this role, the Digital Marketing Manager will strategize and execute content plans that enhance brand presence across various buyer journey stages, managing multiple digital channels to increase audience engagement and lead generation. They will define sophisticated measurement strategies across the entire digital marketing ecosystem, spanning paid media, SEO/AEO, organic social media, email marketing, onsite and web/app experiences to evaluate campaign performance comprehensively. This manager will also collaborate closely with sales, revenue management, and other departments to ensure integrated marketing efforts that maximize business outcomes.

The ideal candidate will excel at monitoring and interpreting data from diverse digital campaigns, delivering actionable insights that inform critical marketing decisions. They will oversee content calendars and campaign timelines, ensuring consistent messaging across all digital platforms. The role demands a strong grasp of buyer journeys, account-based marketing, and lead management best practices, alongside a keen awareness of emerging digital marketing opportunities. Effective collaboration and relationship-building within cross-functional teams are essential. Candidates should be prepared to present past work samples or a 30-60-90 day success plan as part of the selection process.

RAM Hotels values inclusivity and equal employment opportunities, striving to foster a workplace where all employees can thrive and advance professionally. Benefits for the Digital Marketing Manager include health insurance, dental and vision coverage, 401(k) matching, disability insurance, paid time off, and paid holidays. This opportunity offers not just a job but a career path within a company dedicated to innovation and excellence in hospitality marketing.