Digital Campaign Coordinator

Townsquare Ignite is a dynamic and forward-thinking division of Townsquare Media, founded in 2010. Specializing in cutting-edge digital marketing solutions, Townsquare Ignite leverages a powerful combination of owned and operated digital properties, a proprietary programmatic advertising platform, and an in-house demand and data management platform. This platform collects valuable first-party data, making Townsquare Ignite the fastest-growing revenue and profit generator within Townsquare Media. As a part of a reputable media company known for its innovative approach to advertising and digital marketing, Townsquare Ignite offers a collaborative and growth-oriented work environment.

The Digital Campaign Coordinator role is a full-time, in-office position based in Shreveport, designed to support the local team by acting as a crucial technical and collaborative hub. This position bridges the sales department and the centralized buying team, ensuring seamless communication and execution of digital marketing campaigns. The role involves a blend of client-facing and internal responsibilities, including assisting in client meetings, developing strategic proposals, managing campaign setup, and providing ongoing support and optimization for digital campaigns.

Success as a Digital Campaign Coordinator is measured by the ability to accelerate sales while minimizing campaign cancellations. The role requires strategic thinking during pre-sale activities such as conducting client discovery, participating in pitch efforts, responding promptly to inquiries, and creating insightful, data-driven proposals. Post-sale, the coordinator is responsible for creating compelling proposals, managing website content for live events, coordinating event signage production, and supporting the sales team with go-to-market materials and event recaps.

Additionally, the Digital Campaign Coordinator ensures accurate campaign setup and delivery by working closely with Digital Campaign Managers, monitoring campaign performance through data analytics platforms like Tapclicks, and driving campaign optimization and upselling opportunities. Regular communication with clients to review results, address concerns, and keep them informed about product updates is essential to maintaining strong client relationships.

This role is ideal for individuals with at least one year of experience within digital advertising, strong organizational skills with the ability to manage time effectively, exceptional communication skills, and the ability to collaborate across departments. Townsquare Ignite fosters a positive and supportive company culture with a focus on personal and professional development, offering a dynamic and competitive work environment where employees are encouraged to grow and excel. Comprehensive training programs, internal promotions, and opportunities for career advancement are key features of working at Townsquare Ignite. The company prides itself on creating an inclusive, diverse, and drug-free workplace that complies with all employment laws and equal opportunity policies.