Cycling Specialist - Norcal Bike Sport - Santa Rosa, CA

Specialized is a globally renowned bicycle manufacturer committed to innovation, quality, and inclusivity since its inception in 1974. The company has positioned itself at the forefront of the cycling industry, focusing on pushing the boundaries of human-powered transportation and creating bicycles that serve riders of all ages and skill levels. Specialized operates Company Owned Retail locations, including the one in Santa Rosa, CA, where they maintain a strong focus on delivering world-class service and authentic rider experiences to an increasingly diverse cycling community. Their corporate culture embraces diversity, inclusivity, and collaboration, offering a work environment where team members are empowered to excel and make meaningful contributions to the cycling industry. Specialized is passionate about breaking barriers and fostering a diverse workforce where every employee feels valued and supported, ensuring the company’s growth is both impactful and sustainable.

The role of Cycling Specialist at Norcal Bike Sport, a Specialized Company Owned Retail location in Santa Rosa, CA, is pivotal in maintaining the high standards for which Specialized retail stores are known. This position is designed for individuals who combine an enthusiasm for cycling with a commitment to excellent retail service. A Cycling Specialist serves as the first point of contact for customers, acting as a host, mentor, and brand ambassador. Their primary responsibility is to engage with riders effectively, understanding their unique needs and offering tailored solutions to enhance their riding experience. This role is more than a typical retail job; it is about creating transformative, inclusive, and locally authentic interactions that foster long-term relationships between the rider and the Specialized brand.

Cycling Specialists have a varied role that incorporates sales, customer service, merchandising, and store upkeep. They are expected to maintain an inviting, organized store environment that reflects the premium nature of Specialized products. Apart from sales, Cycling Specialists play an essential part in visual merchandising, ensuring products are presented impeccably to attract and educate customers. They also contribute to the store’s cleanliness and operational readiness, performing light janitorial duties and maintaining order throughout the business day.

This position emphasizes continuous learning, encouraging Cycling Specialists to stay current with product knowledge through available training resources and company literature. Teamwork and consistent attendance are crucial to success in this role, as the Cycling Specialist collaborates with peers to drive sales goals and deliver superior rider satisfaction.

Specialized offers a competitive and comprehensive benefits package, including health care options, dental and vision coverage, disability insurance, life insurance, generous vacation time, and 401(k) matching, among other perks, all designed to support employee well-being and work-life balance. The company also prioritizes inclusivity and encourages candidates from all backgrounds, especially those from marginalized groups, to apply and help build a more representative cycling community. Employees enjoy deep product discounts, fitness and event reimbursement, and a supportive culture that celebrates diversity and innovation.

In summary, a Cycling Specialist at Specialized’s Norcal Bike Sport is a dedicated professional passionate about cycling and delivering exceptional retail experiences. This position provides an exciting opportunity for individuals who want to grow their careers in the cycling industry while contributing to a mission that goes beyond just selling bikes — it’s about inspiring and supporting riders to push their limits and enjoy the freedom of the ride.