CVB Sponsorship Sales Manager

Grapevine, TX, USA|

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Benefits

vacation

holiday leave

sick leave

Medical insurance

Dental Insurance

Life insurance

Job Description

The City of Grapevine is a vibrant and dynamic municipality known for its rich history, cultural festivals, and community-focused initiatives. As a popular destination in Texas, Grapevine hosts numerous events and festivals annually that attract visitors both locally and from afar. The Grapevine Convention & Visitors Bureau (CVB) plays a crucial role in promoting tourism and supporting events that highlight the city's unique character and attractions. The CVB is tasked with fostering economic growth and community engagement by increasing awareness and participation in Grapevine's events and festivals. The CVB is committed to maintaining strong relationships with local businesses, sponsors, and community partners to enhance the overall festival experience for attendees and stakeholders. This organization stands out for its collaborative approach, innovative marketing strategies, and dedication to delivering high-quality events that celebrate Grapevine's heritage and community spirit.

The Sponsorship Sales Manager role at the Grapevine CVB is a key position responsible for the development, coordination, and execution of sales sponsorship initiatives that support various festivals, events, and assets managed by the bureau. This full-time position requires a proactive and results-oriented professional who can identify, solicit, and secure sponsorships to meet or exceed annual financial goals. The role involves creating compelling sponsorship proposals, managing relationships with sponsors, and ensuring the successful implementation of sponsorship activities across major events such as Main Street Fest, GrapeFest, Christmas Capital of Texas, North Pole Express, and Nash Farm events.

This position demands a high level of organizational skills, attention to detail, and the ability to manage multiple projects and deadlines within a fast-paced environment. The Sponsorship Sales Manager will work closely with internal teams including Marketing and Communications, Sales, and Festivals and Events to ensure cohesive messaging and seamless event execution. Effective communication skills are essential, as the role requires regular interaction with sponsors, vendors, community partners, and the public. Additionally, the individual must be capable of managing event budgets, monitoring expenses, and operating within established financial guidelines.

Flexibility is crucial in this role, as it involves working irregular hours, including nights, weekends, and holidays, along with physically assisting with event setup and teardown as needed. The ability to perform outdoor duties that may require prolonged standing and walking during festivals and special events is also necessary. A valid Texas driver's license, a clean driving record, and the ability to pass background and drug screenings are mandatory.

The City of Grapevine offers a generous and comprehensive benefits package for this regular full-time position, including vacation, holiday, and sick leave, medical, dental, and life insurance. This role provides an exciting opportunity for a motivated sales professional with experience in sponsorship and marketing to contribute to the success of some of Texas's most beloved community events while growing professionally in a supportive and engaging work environment.

Job Requirements

Must have a Bachelors degree or equivalent combination of education and experience
Must have at least two years of sales experience with sponsorship and/or advertising sales and marketing
Ability to organize and coordinate sponsor contracted requirements with festivals and events
Ability to enforce policies and procedures and make mature judgements
Flexibility and willingness to work overnight travel required
Must pass a credit check and Federal/National criminal background check
Must have a valid Texas driver's license with an acceptable driving record as defined by City policy
Must pass a pre-employment drug screen
Must be willing and able to work irregular hours including nights, weekends, and holidays
Must be able to assist physically with event setup and teardown
Must be able to perform outdoor event duties including prolonged standing and walking during festivals and special events

Job Qualifications

Bachelors degree plus two years of sales experience with sponsorship and/or advertising sales and marketing or an equivalent combination of education, training, and/or experience
Exceptional verbal and written communication skills including strong public speaking and presentation abilities
Knowledge of sales and marketing principles and practices including sponsorship development and relationship management
Demonstrated knowledge of event production, programming, logistics, and operational planning
Self-reliant, results-oriented, and highly organized with strong problem-solving skills and attention to detail
Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment
Strong financial and budget management skills
Proficient in Microsoft Word and Excel and skilled in the use of computers, databases, and CRM/CMS platforms for data entry, recordkeeping, and reporting
Demonstrated ability to use and coordinate social media and digital marketing content to support sponsorship efforts
Excellent interpersonal skills and ability to work effectively with staff, sponsors, vendors, and the public in a professional and tactful manner
Strong organizational skills and ability to see projects through from planning to completion
Knowledge of office and business procedures, City policies and regulations, and applicable health and alcohol laws
Audio/Visual skills preferred

Job Duties

Develops, implements, and manages sponsorships to support Grapevine CVB festivals, events, and attractions including Main Street Fest, GrapeFest, Christmas Capital of Texas, North Pole Express, Nash Farm events, and other CVB-produced activities
Identifies, solicits, and secures corporate cash and in-kind sponsorships to meet established annual goals while maintaining and growing long-term sponsor relationships
Plans and executes sponsorship sales and marketing strategies through direct outreach, presentations, written proposals, and in-person meetings
Develops sponsorship packets, sales materials, and presentations for festivals, events, and CVB assets
Maintains accurate and updated reports and databases for sponsors, prospects, vendors, and community partners
provides weekly, monthly, and quarterly reports on sales and sponsorship activity participation
Works collaboratively with internal teams including Marketing and Communications, Sales, and Festivals and Events to ensure consistent messaging, accurate event information, and the successful delivery of sponsorship initiatives
Develops and manages event and sponsorship budgets
monitors expenses and operates within established guidelines
Represents the CVB at civic, service, and community meetings to promote sponsorships, foster relationships, and enhance community engagement
Ensures timely and professional communication with both sponsors and partners and provides high-quality customer service before, during, and after each event
Performs related duties as assigned when such duties are a logical and appropriate assignment to the position
Regular and timely attendance are required for this position
Interacts professionally and respectfully with the public, coworkers, and others in the course of daily work