Content & Marketing Coordinator

CFH and Mahalo are leading companies operating in the digital marketing and home services industries, known for their innovative approaches to connecting consumers with trusted service providers. These companies focus on leveraging digital media, local search engine optimization, and targeted marketing strategies to enhance brand presence and drive consumer engagement in highly competitive markets. Working closely with partner companies, CFH and Mahalo maintain strong reputations for delivering quality service and customer satisfaction through comprehensive marketing initiatives, strategic digital campaigns, and community involvement. The organizations value collaboration, creativity, and data-driven decision-making to achieve marketing success and foster long-term growth in their respective industries.

The Content & Marketing Coordinator role is a pivotal position responsible for supporting both Digital/In-house Marketing and Internal Marketing initiatives for CFH, Mahalo, and their partnering companies. This full-time position involves managing a wide range of marketing platforms and overseeing campaign execution to optimize brand awareness and lead generation. The Coordinator will handle various digital marketing responsibilities, including managing review platforms, Google My Business, and Local Services profiles to ensure positive brand representation and engagement with customers. They will also oversee digital brand management dashboards and analyze marketing data to adjust campaigns according to seasonal and demographic shifts.

Key duties include content creation and social media management, where the Coordinator develops high-quality posts, promotional materials, photos, videos, and contests to increase engagement and audience reach. Collaboration is essential, as the role requires working closely with Reputation Specialists, Lead Management teams, and multiple internal departments such as Sales and Human Resources to strategize, execute campaigns, and coordinate marketing collateral. The Coordinator will evaluate market trends, identify target audiences, set marketing goals, and actively seek new marketing opportunities to stay ahead in the dynamic digital landscape.

Beyond external marketing, the role also encompasses internal employee engagement efforts, event coordination support, and in-house lead generation activities. The Coordinator will monitor social media channels for customer interactions, manage feedback to maintain brand reputation, and utilize web tools like HTML, CSS, and JavaScript to optimize digital content. A strong analytical mindset is necessary to effectively track pay-per-click, pay-per-lead, SEO, and keyword performance, ensuring marketing budgets are efficiently allocated and lead quality is maintained.

This role requires a motivated, detail-oriented individual with 2-5 years of experience in marketing or communications, specifically in digital or in-house marketing environments. Candidates should demonstrate proficiency in analytics tools such as Google Analytics, dashboards, and CRM systems like HubSpot or Salesforce. The ability to manage multiple marketing projects simultaneously, innovate marketing techniques, and maintain consistent communication across departments makes this position a critical component of the companies' ongoing marketing success and brand enhancement strategies. The Content & Marketing Coordinator not only contributes to immediate marketing goals but also plays a vital role in fostering a collaborative, engaging workplace culture through coordinated internal initiatives and events.