Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional Development
Paid holidays
Job Description
Green Bay Packers is a professional American football franchise based in Green Bay, Wisconsin. Established in 1919, it is one of the most historic and successful teams in the National Football League (NFL). The franchise is not only renowned for its on-field achievements and community engagement but also for its affiliation with various ventures including the Packers Athletic Club (PAC), which serves as a premier health and wellness facility promoting fitness and a healthy lifestyle within the community. The Packers Athletic Club offers a comprehensive suite of amenities and programs targeted at enhancing the fitness experience for members of all ages and backgrounds.
The Green Bay Packers have a deep commitment to serving the community and enhancing member experiences across all aspects of their brand outreach. The organization’s mission is rooted in fostering a culture of excellence, inclusivity, and engagement, with a strong emphasis on providing top-tier services and innovative programs. The Packers Athletic Club, as part of this mission, continually strives to expand its membership base while maintaining a leading position within the local health and wellness market. To achieve these goals, they utilize a multi-channel marketing approach inclusive of digital media, live events, community partnership, and personalized member engagement strategies.
The Concierge Marketing Coordinator role at Packers Athletic Club is a full-time position that plays a pivotal role in the marketing and member engagement initiatives. Reporting directly to the Concierge Manager and General Manager, this position is responsible for creating, executing, and monitoring strategic marketing campaigns that aim to increase membership growth, enhance brand awareness, and elevate member retention. This includes overseeing digital content across the website, mobile app, and social media platforms and coordinating community outreach and events that strengthen the brand’s local impact.
Moreover, the Concierge Marketing Coordinator serves as a frontline ambassador of the Packers Athletic Club, engaging with current and prospective members to ensure a welcoming, informative, and satisfying membership experience. The role requires managing membership sales and account inquiries, addressing customer service needs, and facilitating connections between members and the club’s ancillary services. Working in this position demands a balance of creative marketing expertise, excellent communication skills, customer service proficiency, and the ability to analyze data for informed decision-making.
Overall, the position holds significant responsibility in driving revenue growth, member satisfaction, and brand loyalty by applying innovative marketing strategies and quality service standards. The successful candidate will contribute to maintaining Packers Athletic Club as a respected leader in the fitness industry, aligned with the broader Green Bay Packers’ vision of community enrichment and excellence in service. The role requires adaptability including working flexible schedules with availability for weekends and holidays. This is an excellent opportunity for an experienced marketing professional passionate about sports, wellness, and community engagement who wants to grow within a dynamic and storied organization.
The Green Bay Packers have a deep commitment to serving the community and enhancing member experiences across all aspects of their brand outreach. The organization’s mission is rooted in fostering a culture of excellence, inclusivity, and engagement, with a strong emphasis on providing top-tier services and innovative programs. The Packers Athletic Club, as part of this mission, continually strives to expand its membership base while maintaining a leading position within the local health and wellness market. To achieve these goals, they utilize a multi-channel marketing approach inclusive of digital media, live events, community partnership, and personalized member engagement strategies.
The Concierge Marketing Coordinator role at Packers Athletic Club is a full-time position that plays a pivotal role in the marketing and member engagement initiatives. Reporting directly to the Concierge Manager and General Manager, this position is responsible for creating, executing, and monitoring strategic marketing campaigns that aim to increase membership growth, enhance brand awareness, and elevate member retention. This includes overseeing digital content across the website, mobile app, and social media platforms and coordinating community outreach and events that strengthen the brand’s local impact.
Moreover, the Concierge Marketing Coordinator serves as a frontline ambassador of the Packers Athletic Club, engaging with current and prospective members to ensure a welcoming, informative, and satisfying membership experience. The role requires managing membership sales and account inquiries, addressing customer service needs, and facilitating connections between members and the club’s ancillary services. Working in this position demands a balance of creative marketing expertise, excellent communication skills, customer service proficiency, and the ability to analyze data for informed decision-making.
Overall, the position holds significant responsibility in driving revenue growth, member satisfaction, and brand loyalty by applying innovative marketing strategies and quality service standards. The successful candidate will contribute to maintaining Packers Athletic Club as a respected leader in the fitness industry, aligned with the broader Green Bay Packers’ vision of community enrichment and excellence in service. The role requires adaptability including working flexible schedules with availability for weekends and holidays. This is an excellent opportunity for an experienced marketing professional passionate about sports, wellness, and community engagement who wants to grow within a dynamic and storied organization.
Job Requirements
- Bachelor's degree in marketing or related discipline
- minimum 2 years of marketing experience
- CPR/AED certification
- excellent customer service skills
- strong communication skills
- proficiency in Microsoft Excel and Word
- experience with social media and web development
- ability to work weekends and holidays
- ability to handle conflict professionally
- capability to analyze data for decision-making
- effective marketing strategy development skills
Job Qualifications
- Bachelor's degree in marketing or related discipline
- 2+ years of marketing experience including event coordination, program planning, and sales
- CPR/AED certification
- excellent customer service and promotional skills
- strong communication skills
- ability to collect and analyze data for decision-making
- ability to develop marketing plans and social media campaigns
- conflict resolution skills
- proficiency with Microsoft Excel, Word, social media platforms, web development, and other software
- ability to work varied schedules including weekends and holidays
Job Duties
- Create and develop the overall marketing strategy to drive membership growth, ancillary differentiation, and brand awareness
- execute social media campaigns and content for all Packers Athletic Club social channels
- update website and mobile app content to reflect daily programs and happenings
- lead planning and execution of promotional swag releases to ensure member engagement and sales goals
- design and execute email campaigns for member communications
- maintain strong brand identity across internal and external marketing materials
- plan and execute PAC events to drive membership growth and retention
- assist front desk with welcoming members and guests
- support membership sales process and provide informative introductions to PAC
- build and maintain strong connections with members to enhance experience and retention
- assist members in account inquiries including upgrades, downgrades, freezes, and cancellations
- process membership paperwork and contracts
- respond to app-related member inquiries
- coordinate marketing and communications to attract new members
- ensure all marketing complies with licensing and regulations
- identify key community stakeholders for growth and brand collaboration
- answer inquiries via email, reviews, and social media
- organize invoices and manage budget allocations
- establish yourself as an integral team member
- perform other duties as assigned by General Manager
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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