Concierge and Outreach Lead

Charles Krug Winery is a prestigious winery located in the heart of Napa Valley, renowned for its rich history and premium wine offerings. Established in 1861, it stands as one of the oldest wineries in the region, dedicated to crafting exceptional wines that reflect the unique terroir of Napa Valley. The winery prides itself on combining tradition with innovation to deliver outstanding experiences to its guests. With a commitment to quality and luxury, Charles Krug Winery attracts discerning visitors from around the world who seek not only superior wines but also high-touch, personalized service in a beautiful setting. The winery is deeply embedded in the Napa and Sonoma communities and maintains strong relationships with luxury hotels, restaurants, and concierge networks across the greater Bay Area.

The Concierge & Outreach Lead (COL) at Charles Krug Winery plays a vital role in elevating guest experiences and expanding the winery's reach within the luxury market. This role is tailored for a highly polished professional who excels in delivering exceptional concierge services while driving growth in tasting room and luxury experience bookings. The COL leads the Concierge team, ensuring impeccable service standards that reflect the winery's prestigious brand. Beyond managing on-site concierge duties such as welcoming guests and handling reservations, the COL focuses on strategic outreach to build and maintain an extensive network of industry contacts, including luxury hotels, top-tier restaurants, transportation providers, and concierge networks.

This role takes a proactive approach to marketing and promoting the Charles Krug portfolio by curating unique, high-end experiences tailored to VIP clientele. The Concierge & Outreach Lead collaborates closely with the Tasting Room Manager to develop and implement outreach initiatives aimed at increasing bookings and enhancing community partnerships. Acting as the primary point of contact for VIP guests, travel planners, and concierge partners, the COL ensures seamless communication and outstanding follow-through. The ability to upsell curated experiences, respond promptly to inquiries, and nurture ongoing relationships with past guests is essential in fostering repeat visits and referrals. This position demands strong sales acumen, exceptional communication skills, and a proven history of successfully engaging with high-net-worth individuals. Proficiency in reservation management software such as Tock is also required to efficiently handle bookings and guest data. By blending charisma, storytelling talent, and meticulous attention to detail, the Concierge & Outreach Lead significantly contributes to the enhancement of the Charles Krug luxury experience and the sustained growth of its clientele base.