COMMERCIAL MANAGER, LEGOLAND DISCOVERY CENTER KANSAS CITY
Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Day Shifts
Weekend Shifts
Benefits
Flexible Hours
30 percent discount in the retail store
Merlin Magic Pass
Competitive 401K
Discounts through the Merlin Marketplace Website
fun working environment
Job Description
Merlin Entertainments operates LEGOLAND Discovery Centers, which are renowned indoor family entertainment destinations featuring LEGO-themed rides, interactive play zones, and creative workshops. The LEGOLAND Discovery Center Kansas City is part of this global chain and offers an immersive, playful environment where families can explore and enjoy activities centered around the LEGO brand. Merlin Entertainments is dedicated to creating magical experiences that encourage creativity, imagination, and joyful moments for guests of all ages. As a leader in the leisure and attractions sector, Merlin focuses on delivering excellent guest experiences, maintaining high operational standards, and fostering an inclusive and diverse workplace where every employee feels valued and empowered. The company champions a culture of continuous improvement, collaboration, and innovation, ensuring that each location not only attracts visitors but also cultivates memorable experiences rooted in fun and engagement.
The role of Commercial Manager at LEGOLAND Discovery Center Kansas City is vital to the smooth and profitable operation of the facility's Retail, Food & Beverage, and Admissions departments. This position involves overseeing commercial strategies and operations with the aim of delivering exceptional guest service while achieving strong financial results. Reporting directly to the General Manager, the Commercial Manager leads a high-performing team responsible for maximizing revenue opportunities and driving commercial success by aligning with The LEGO Group’s core values of fun, creativity, inclusivity, and authenticity. The ideal candidate will possess a keen commercial acumen combined with excellent leadership abilities, as well as the ability to thrive in a dynamic and fast-paced leisure environment.
Core responsibilities include ensuring that the Retail, Food & Beverage, and Admissions teams deliver world-class guest experiences that surpass key performance indicators such as per-capita spend, transaction values, and mystery visit scores. The Commercial Manager also spearheads merchandising and menu strategies, pricing, promotional activities, and peak period optimizations to maximize revenue generation. Additionally, the role demands hands-on leadership in hiring, training, and developing staff, fostering an energized and inclusive workplace culture where employees are motivated and accountable.
Operational oversight forms a significant part of the role, including inventory management, waste control, loss prevention, and ensuring compliance with health, safety, and regulatory standards. The Commercial Manager serves as a visible, hands-on leader who actively participates in performance management, operational troubleshooting as Duty Manager when needed, and collaborates closely with senior leadership to plan budgets and labor resources effectively.
Candidates must bring at least three years of management experience in retail, food and beverage, admissions or hospitality within a high-volume attraction or leisure context. They should be commercially savvy, with a track record of delivering on revenue and margin targets and strong experience in team leadership and development. Excellent communication, problem-solving skills, and proficiency in operational systems and Microsoft Office tools are essential. Flexibility to work evenings, weekends, and peak periods, as well as the ability to meet the physical demands of the role, are imperative.
Merlin Entertainments offers competitive pay, flexible working hours, generous employee discounts including 30% off retail, the Merlin Magic Pass granting free admission to LEGOLAND Discovery Centers, and competitive 401K benefits. The company prides itself on fostering a fun and supportive working environment where diversity and inclusion are core values. Joining the LEGOLAND Discovery Center Kansas City team means being part of an innovative and guest-focused brand dedicated to bringing creativity and happiness to families and communities alike.
The role of Commercial Manager at LEGOLAND Discovery Center Kansas City is vital to the smooth and profitable operation of the facility's Retail, Food & Beverage, and Admissions departments. This position involves overseeing commercial strategies and operations with the aim of delivering exceptional guest service while achieving strong financial results. Reporting directly to the General Manager, the Commercial Manager leads a high-performing team responsible for maximizing revenue opportunities and driving commercial success by aligning with The LEGO Group’s core values of fun, creativity, inclusivity, and authenticity. The ideal candidate will possess a keen commercial acumen combined with excellent leadership abilities, as well as the ability to thrive in a dynamic and fast-paced leisure environment.
Core responsibilities include ensuring that the Retail, Food & Beverage, and Admissions teams deliver world-class guest experiences that surpass key performance indicators such as per-capita spend, transaction values, and mystery visit scores. The Commercial Manager also spearheads merchandising and menu strategies, pricing, promotional activities, and peak period optimizations to maximize revenue generation. Additionally, the role demands hands-on leadership in hiring, training, and developing staff, fostering an energized and inclusive workplace culture where employees are motivated and accountable.
Operational oversight forms a significant part of the role, including inventory management, waste control, loss prevention, and ensuring compliance with health, safety, and regulatory standards. The Commercial Manager serves as a visible, hands-on leader who actively participates in performance management, operational troubleshooting as Duty Manager when needed, and collaborates closely with senior leadership to plan budgets and labor resources effectively.
Candidates must bring at least three years of management experience in retail, food and beverage, admissions or hospitality within a high-volume attraction or leisure context. They should be commercially savvy, with a track record of delivering on revenue and margin targets and strong experience in team leadership and development. Excellent communication, problem-solving skills, and proficiency in operational systems and Microsoft Office tools are essential. Flexibility to work evenings, weekends, and peak periods, as well as the ability to meet the physical demands of the role, are imperative.
Merlin Entertainments offers competitive pay, flexible working hours, generous employee discounts including 30% off retail, the Merlin Magic Pass granting free admission to LEGOLAND Discovery Centers, and competitive 401K benefits. The company prides itself on fostering a fun and supportive working environment where diversity and inclusion are core values. Joining the LEGOLAND Discovery Center Kansas City team means being part of an innovative and guest-focused brand dedicated to bringing creativity and happiness to families and communities alike.
Job Requirements
- Flexibility to work evenings, weekends, holidays, and peak periods
- Ability to meet the physical demands of a multi-department attraction environment with reasonable accommodation
- Commitment to the safety, wellbeing, and security of guests and colleagues
- Occasional local or domestic travel may be required
Job Qualifications
- Minimum three years management experience in retail, food & beverage, admissions, or hospitality ideally within a high-volume attraction or leisure environment
- Proven commercial acumen with delivery of revenue, margin, and KPI results
- Demonstrated ability to lead, inspire, and develop operational teams
- Strong communication, collaboration, and problem-solving skills
- Proficiency with operational systems and Microsoft Office tools
Job Duties
- Ensure all retail, food & beverage, and admissions teams consistently deliver world-class, playful, and memorable guest experiences exceeding KPI, per-cap, transaction value, and mystery visit targets
- Role-model LEGO brand behaviors including fun, creativity, inclusivity, and authenticity while embedding service excellence across the guest journey
- Lead effective guest recovery and complaint resolution in line with company policies
- Deliver revenue, margin, per-cap, and transaction targets across all assigned commercial departments
- Execute merchandising, F&B menus, pricing, seasonal, and promotional strategies to optimize peak trading periods
- Drive effective upselling while maintaining a guest-first mindset
- Use commercial data, forecasts, and reports to identify trends, risks, and opportunities
- Recruit, onboard, train, and develop high-performing teams
- Build an inclusive, energized, and accountable culture where people feel valued and empowered
- Lead performance management through coaching, feedback, succession planning, and development plans
- Act as a visible, hands-on leader and aspirational role model
- Oversee inventory, stock control, ordering cycles, waste, and loss prevention to ensure availability, accuracy, and cost control
- Ensure admissions operations are efficient, compliant, and optimized for throughput and guest flow
- Maintain excellent results in internal audits, health & safety, food safety, and regulatory compliance
- Ensure consistent execution of operating procedures, systems, and supplier lead-time planning
- Partner with the General Manager and Senior Leadership Team to plan labor, budgets, and seasonal operational strategies
- Lead and serve as Duty Manager as required, responding calmly and decisively to operational challenges
- Communicate clearly and consistently, ensuring teams understand goals, priorities, and expectations
- Act as a collaborative team player building strong partnerships across departments, sites, and The LEGO Group
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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