Business Development Representative (Outpatient Mental Health)
Job Overview
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Flexible work schedule
Employee assistance program
Job Description
Athena Care is a leading provider of comprehensive mental health services with a mission to improve access to quality mental health care so that people can live happier, healthier, and more productive lives. Operating primarily in Tennessee and its neighboring states, Athena Care aims to become the foremost mental health services platform in the region. They offer a wide array of behavioral health services including outpatient medication management, therapy services, Interventional Psychiatry treatments such as TMS (Transcranial Magnetic Stimulation), Spravato, Ketamine therapy, and psychological testing. Athena Care is committed to expanding its reach and impact by addressing the growing mental health needs of communities through innovative and compassionate care solutions.
The Business Development Representative position at Athena Care is a pivotal role within the organization that directly contributes to the growth and expansion of the company’s behavioral health service lines. As a key driver of growth, the individual in this role will perform market research, build and nurture a robust referral network, and support business development and marketing initiatives throughout middle Tennessee. This role requires the individual to be a knowledgeable ambassador for Athena Care’s full continuum of care, effectively connecting potential referral sources to the appropriate services.
The ideal candidate combines strong interpersonal skills with business development acumen, allowing them to foster long-term relationships with healthcare providers and community partners such as primary care physicians, pediatricians, specialists, behavioral health providers, universities, hospitals, and employee assistance programs. They will also serve as a liaison between referral partners and Athena Care’s internal teams, ensuring a seamless and professional referral process.
In this role, the Business Development Representative will be responsible for conducting extensive outreach—including in-person presentations and goodwill visits—to educate potential partners on Athena Care’s services and the benefits of collaboration. They will monitor and report on key performance indicators such as referral sources, conversion rates, and patient visits to provide transparency and insight for continuous organizational improvement. The person will also work closely with marketing to develop tailored service collateral and digital campaigns that enhance outreach effectiveness.
The role demands excellent communication skills, strong organizational abilities, and an analytical mindset to assess market trends and identify new business opportunities. Understanding clinical appropriateness to balance growth with quality care is crucial to avoid overpromising and underdelivering on services. The Business Development Representative will spend a significant portion of their time traveling throughout middle Tennessee, including Nashville, Clarksville, Murfreesboro, Franklin, and Hendersonville, to maintain and grow referral relationships. This position offers a dynamic, growth-oriented environment, perfect for a self-motivated, results-driven professional comfortable working independently while collaborating with cross-functional teams.
Overall, joining Athena Care means becoming part of a company that values innovation, compassion, and dedication to mental health care improvement. This role is essential in bridging the gap between the organization’s comprehensive mental health services and the communities that need them, making a meaningful difference every day.
The Business Development Representative position at Athena Care is a pivotal role within the organization that directly contributes to the growth and expansion of the company’s behavioral health service lines. As a key driver of growth, the individual in this role will perform market research, build and nurture a robust referral network, and support business development and marketing initiatives throughout middle Tennessee. This role requires the individual to be a knowledgeable ambassador for Athena Care’s full continuum of care, effectively connecting potential referral sources to the appropriate services.
The ideal candidate combines strong interpersonal skills with business development acumen, allowing them to foster long-term relationships with healthcare providers and community partners such as primary care physicians, pediatricians, specialists, behavioral health providers, universities, hospitals, and employee assistance programs. They will also serve as a liaison between referral partners and Athena Care’s internal teams, ensuring a seamless and professional referral process.
In this role, the Business Development Representative will be responsible for conducting extensive outreach—including in-person presentations and goodwill visits—to educate potential partners on Athena Care’s services and the benefits of collaboration. They will monitor and report on key performance indicators such as referral sources, conversion rates, and patient visits to provide transparency and insight for continuous organizational improvement. The person will also work closely with marketing to develop tailored service collateral and digital campaigns that enhance outreach effectiveness.
The role demands excellent communication skills, strong organizational abilities, and an analytical mindset to assess market trends and identify new business opportunities. Understanding clinical appropriateness to balance growth with quality care is crucial to avoid overpromising and underdelivering on services. The Business Development Representative will spend a significant portion of their time traveling throughout middle Tennessee, including Nashville, Clarksville, Murfreesboro, Franklin, and Hendersonville, to maintain and grow referral relationships. This position offers a dynamic, growth-oriented environment, perfect for a self-motivated, results-driven professional comfortable working independently while collaborating with cross-functional teams.
Overall, joining Athena Care means becoming part of a company that values innovation, compassion, and dedication to mental health care improvement. This role is essential in bridging the gap between the organization’s comprehensive mental health services and the communities that need them, making a meaningful difference every day.
Job Requirements
- Prior experience in business development, sales, or marketing
- experience in behavioral health or healthcare preferred
- knowledge of behavioral health services lines preferred
- experience with CRM platforms preferred
- bachelor’s degree in business administration, marketing, healthcare administration, or related fields preferred
- current valid driver’s license with no restrictions and ability to meet motor vehicle record check requirements
- excellent written and verbal communication skills
- strong organizational and time management skills
- strong interpersonal skills
- ability to learn and articulate behavioral health service lines
- ability to analyze market data and trends
- self-motivated and results-oriented
- flexible and adaptable
- collaborative team player
Job Qualifications
- Prior experience in business development, sales, or marketing
- experience in behavioral health or healthcare strongly preferred
- knowledge of or experience with behavioral health service lines preferred
- experience working with CRM platforms such as Salesforce, Zoho, HubSpot preferred
- bachelor’s degree in business administration, marketing, healthcare administration, or related fields preferred
- excellent written and verbal communication skills
- strong organizational and time management skills
- strong interpersonal skills to establish trust with providers and community leaders
- ability to quickly learn and articulate behavioral health service lines
- ability to analyze market data and trends
- self-motivated and results-oriented
- flexible and adaptable in growth environments
- collaborative team player
Job Duties
- Identifies, cultivates, and maintains referral relationships throughout middle Tennessee based on targeted market research and identified organizational needs
- maintain regular outreach to current and potential referral partners including goodwill visits and in-person presentations to promote Athena Care services
- identifies community organizations and events for organizational participation
- cultivates long-term relationships with referral partners and mental health providers
- acts as a liaison between referral partners and Athena Care ensuring a seamless referral experience
- communicates referral status updates and addresses partner concerns timely and professionally
- partners with call center, referral teams, and clinical leadership to remove barriers and improve referral conversion rates
- collaborates with marketing to gather market feedback and inform strategic planning
- maintains knowledge base of services and presents information to diverse audiences
- provides clear and approved clinical information to facilitate appropriate referrals
- maintains records of contacts, outreach, referral data, and pipeline activities in CRM
- conducts ongoing market research to identify business development opportunities
- collaborates with marketing to develop outreach collateral and campaigns
- reports on KPIs including visits, referrals, and conversion rates
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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