Business Development Representative - Ad Sales

Spectrum Reach, the advertising sales division of Charter Communications, Inc. (NASDAQ: CHTR), is a dynamic and innovative company dedicated to delivering customized advertising solutions to a diverse range of clients from local businesses to national corporations. Operating across 36 states and 91 markets, Spectrum Reach leverages cutting-edge data insights, creative services, and a broad spectrum of advertising platforms to help businesses grow their audience and achieve their marketing goals through geo-targeted and scalable campaigns.

This role specifically targets driven sales professionals who excel at connecting with small to medium-sized businesses and converting those connections into successful advertising partnerships. The Business Development Representative (BDR) at Spectrum Reach plays a critical role in expanding the company’s customer base by selling geo-targeted video advertising and digital search campaigns. These campaigns utilize platforms including Connected TV (CTV), linear cable television, Spectrum News, and Kernel Production Services, alongside a suite of traditional digital marketing tools. Employment is based in the United States and requires lawful ability to work without immigration sponsorship.

The BDR is primarily responsible for prospecting new business opportunities, reaching out to potential customers, presenting tailored advertising campaigns that meet their specific needs, and closing sales. This role demands a proactive approach, as it requires consistent outreach to current Spectrum internet customers who are not yet advertising and cultivating new leads through various prospecting methods. Candidates must be adept at managing the entire sales process from initial contact through to contract signing. After the sale, ongoing maintenance and account renewals are handed off to a Spectrum Reach Account Executive.

Success in this role hinges on the development and execution of a robust Territory Plan designed to maximize market penetration within the assigned sales region. The BDR is 100% focused on generating fresh local advertising campaigns, ensuring that small to medium-sized businesses have access to innovative marketing strategies that aid in their growth and visibility. This position is ideal for sales professionals who possess a strong understanding of marketing and advertising principles, combined with a passion for helping clients meet their marketing objectives using data-driven and multimedia-based advertising solutions.

Spectrum Reach supports career growth and well-being, offering a competitive pay structure and comprehensive benefits package designed to reward employees at every career stage. The company values integrity, commitment to excellent customer experience, and continuous professional development through regular sales training and knowledge sharing. This environment fosters a culture where employees build meaningful careers rather than just jobs, emphasizing long-term success and personal development.

This role requires a bachelor’s degree in business, marketing, or a related field, or an equivalent combination of education, training, and experience. A valid driver’s license and a satisfactory driving record are mandatory. Experience with Salesforce and knowledge of digital marketing tools—especially those related to streaming TV media—are preferred. The successful candidate will demonstrate exceptional client relationship skills, strong communication capabilities, and an aptitude for learning and applying sales techniques effectively. Working knowledge of the Spectrum Reach product suite and commitment to the company’s approach to local market selling are essential.

By joining Spectrum Reach, candidates become part of a leading communications company celebrated for its superior products and services including Spectrum Internet, TV, Mobile, Voice, local news, regional sports programming, and multiscreen advertising solutions. The company is committed to building a workforce reflective of the diverse customers and communities it serves, emphasizing equal opportunity for all team members including individuals with disabilities and veterans. Spectrum Reach offers exciting career growth opportunities and a supportive work environment dedicated to employee advancement and well-being.