Brand President, The Bar Method

Purpose Brands, LLC is a global leader in making personal health and wellness accessible to people worldwide. The company holds the largest and most trusted portfolio of fitness, health, and wellness franchise brands, including Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions, and Provision Security. Collectively, these brands generate 3.7 billion USD in revenue and operate across 50 countries with over 6 million members. Purpose Brands is dedicated to expanding their global footprint by providing a world-class franchise operating model and comprehensive services that accelerate growth and enhance member experiences in the wellness industry.

The Bar Method, one of the premier brands under Purpose Brands, is a premium boutique fitness concept with a heritage spanning 25 years and more than 70 studios worldwide. Known for its recurring, sticky membership model, The Bar Method has displayed strong retention rates and consistent same-store sales growth, making it an exciting opportunity to lead a proven but under-scaled brand. As part of Purpose Brands, The Bar Method benefits from advanced franchise infrastructure, sophisticated marketing engines, and unparalleled international expansion capabilities. These advantages provide an exceptional platform to both re-accelerate development and reshape the brand’s footprint in the competitive fitness market.

The Brand President position is a senior executive role responsible for overseeing the overall strategy, performance, and growth of The Bar Method. This role involves leadership of franchise operations, education and training, marketing, customer experience, digital offerings, and business development. The Brand President will work closely with enterprise partners, franchise owners, and shared services teams to drive franchisee success and strengthen brand performance system-wide. This role demands a growth-oriented leader with strong franchise or multi-unit leadership experience, commercial acumen, and a demonstrated ability to manage scaling and change effectively.

Key responsibilities of the Brand President include setting the strategic direction and long-term growth plan, overseeing planning and performance management, driving franchise operational excellence, championing education and instructor development, enhancing brand marketing and customer experience, managing P&L and resource allocation, and partnering closely with cross-functional teams to achieve business goals. The position offers an outstanding opportunity to lead a high-quality, premium brand through its next phase of growth while maintaining its core values and competitive positioning in the boutique fitness industry.

Purpose Brands offers a competitive salary alongside a comprehensive benefits package including medical, dental, and vision coverage, a hybrid work environment, life and disability insurance, unlimited time off, flexible Fridays during summer months, 401(k) savings plan matching, mental health benefits, professional development opportunities, and more. This is an excellent leadership opportunity for a data-driven and action-oriented executive passionate about wellness, brand stewardship, team development, and delivering exceptional customer experiences.