Brand Marketing Manager

Wurth Industry is a leading provider of industrial products and services known for its commitment to proactive supply chain solutions, inventory management, and tailored programs that support various industries in keeping their production lines operating seamlessly. With a reputation for delivering personalized attention and complete program support from initial design through training and ongoing analysis, Wurth Industry serves customers across the United States with dedication and expertise. The company values innovation, teamwork, and quality, making it a top choice for professionals seeking a dynamic and supportive work environment.

The Brand Marketing Manager role at Wurth Industry is a strategic position focused on increasing brand awareness and solidifying the Wurth Industry brand through impactful, in-person experiences throughout the United States. This role is responsible for planning and executing a wide range of activations, including trade shows, sponsorships, charitable events, and strategic partnerships. Professionals in this position ensure that every customer interaction adheres to brand standards and aligns with the company’s overall goals, mission, and vision. The Brand Marketing Manager works closely with internal stakeholders, sales teams, external partners, and marketing colleagues to maximize brand visibility, enhance customer engagement, and achieve measurable marketing outcomes.

In this robust role, the Brand Marketing Manager develops and implements a comprehensive experiential marketing strategy that is designed to increase brand awareness and drive meaningful engagement. The candidate oversees the full lifecycle of event management—from planning to execution—ensuring that all activations are delivered on time, within budget, and with a high standard of quality. The manager ensures consistency of the Wurth Industry brand across all events, maintaining visual identity and messaging standards for a cohesive brand experience.

Collaboration is key in this role, requiring the Brand Marketing Manager to build and sustain strong working relationships with internal teams such as sales and global marketing, as well as external vendors and event organizers. The manager coordinates logistics, including booth design, signage, material shipping, setup, and vendor management to create professional and seamless event experiences.

An essential element of the role includes designing activations that stimulate customer engagement and support lead generation and pipeline growth. The manager tracks and analyzes event performance and return on investment (ROI), delivering post-event insights for continuous improvement. In addition, the Brand Marketing Manager stays informed about industry trends and emerging experiential marketing best practices, identifying opportunities to enhance program effectiveness.

Partnership with creative and digital teams is also a critical component, developing relevant content, promotional campaigns, and communications that extend the reach and impact of experiential initiatives. Budget management is an important responsibility, ensuring resources are efficiently allocated in line with strategic priorities. This position represents a highly impactful role within Wurth Industry, offering a challenging and rewarding career path for qualified marketing professionals dedicated to enhancing brand prominence through innovative experiential strategies.