Brand & Experience Director - Mixed-Use Destinations

Pws is a distinguished company based in Atlanta, Georgia, specializing in managing prominent mixed-use developments that combine retail, dining, entertainment, and residential spaces into uniquely vibrant community hubs. Known for delivering exceptional guest experiences and innovative marketing strategies, Pws understands the importance of creating dynamic branding and communications that resonate with both local and visiting audiences. The company prides itself on fostering environments that not only attract visitors but also build lasting relationships with shoppers, residents, and partners. With a strategic focus on high-footfall retail centers and luxury hospitality markets, Pws stands at the forefront of property marketing, consistently elevating standards through creative leadership and operational excellence.

The role of Senior Marketing Director at Pws is a critical leadership position entrusted with overseeing brand management, communications, and event strategy for one of the company’s premier mixed-use developments. This position requires a forward-thinking and experienced marketing professional capable of steering integrated marketing campaigns that enhance the property's image and promote continuous guest engagement. The Senior Marketing Director will spearhead the development and execution of holistic marketing strategies that align with Pws’ vision and objectives, ensuring all initiatives reinforce the brand's prestige and appeal. This includes overseeing event planning to curate memorable experiences that draw in diverse audiences and foster community involvement. The candidate will collaborate closely with cross-functional teams to maintain a seamless narrative that supports both retail and hospitality elements of the property.

With a requisite minimum of ten years of experience marketing in high-traffic retail centers or luxury hospitality, this position demands a deep understanding of the nuances in these sectors, including consumer behavior, competitive landscapes, and seasonal trends. The ideal candidate will hold a bachelor’s degree in marketing, communications, business, or a related field, bringing a proven history of successful brand campaigns that drive measurable results. This senior role involves leadership responsibilities including mentoring team members, managing budgets, and leveraging analytics to optimize campaign performance. The Senior Marketing Director’s influence is foundational to the overall guest experience, ensuring that every promotional effort and event supports the property’s goals of engagement, satisfaction, and brand loyalty. This employment opportunity offers career advancement in a dynamic company dedicated to innovation and excellence within a competitive marketplace.